How to Create a Clear and Compelling Offer

How to Create a Clear and Compelling Offer
Things just aren’t adding up… You’ve worked hard to build your brand, and you feel like you’re doing everything you’re supposed to do. You’ve got the website, the email list, and your posting on social, but NO ONE is converting… all you hear are crickets. So what gives?! Unfortunately, your offer may be falling flat. But don’t worry — we can fix that! Read More

How to Capture Attention
in Today’s Crowded Digital Space

How to Capture Attention <br>in Today’s Crowded Digital Space
Many statisticians and trend forecasters have predicted that we have fast-forwarded in the online space by six to eight years in the last 10 months alone. There is more noise, clutter and uncertainty than ever before and most people will continue to interact, engage and purchase online long after the pandemic is behind us. In the face of such fierce competition based on sheer volume, how do you capture the attention of your prospective customers? How do you make sure that you are seen and heard, and most importantly, that you make an emotional connection with them? In an increasingly crowded online space, there are two questions you must ask yourself before diving into content creation and marketing. Read More

Three Reasons Why You
Haven’t Created a Compelling Brand

Three Reasons Why You <br>Haven’t Created a Compelling Brand
There’s a lot of information available today telling you how to build a more compelling brand. They’ll tell you that you need only follow their system or their strategy, write this type of copy, create that kind of opt-in or place these Facebook ads and voliá, your brand will shine, you’ll grow your following and finally get more clients and make more money. I’d like to call bullshit. I’m not saying that there isn’t some good information out there, BUT, until you have these three things in place, no amount of Facebook advertising, pretty websites or email broadcasts is going to save you. Read More

Don’t Just Share What You Do. Share WHY.

Don’t Just Share What You Do. Share WHY.
If you want to create a beloved brand, don’t just share what you do. Share why. To build a brand with a strong and loyal following the key is expressing why you do what you do. This is how you’ll attract clients who believe in what you’re selling and feel a strong emotional connection to your products or services. Read More