Supercharge Your Brand by Crafting
a Clear and Compelling Offer

Things just aren’t adding up… You’ve worked hard to build your brand, and you feel like you’re doing everything you’re supposed to do. You’ve got the website, the email list, and your posting on social, but NO ONE is converting… all you hear are crickets. So what gives?! Unfortunately, your offer may be falling flat. But don’t worry — we can fix that! Read More

How Healthy is Your Brand? Take the 50-point Brand Health Assessment

Many people ask me, “What exactly is a brand and how do you know if it’s doing its job?” The answer is simple to state, slightly more complex to execute. Your brand is the perception that you create in other people’s minds, and it’s only as effective at creating a powerful perception as it is healthy. That’s why I created the 50-point Brand Health Checklist for you to assess the health and performance of your brand. Read More

How to Capture Attention
in Today’s Crowded Digital Space

Many statisticians and trend forecasters have predicted that we have fast-forwarded in the online space by six to eight years in the last 10 months alone. There is more noise, clutter and uncertainty than ever before and most people will continue to interact, engage and purchase online long after the pandemic is behind us. In the face of such fierce competition based on sheer volume, how do you capture the attention of your prospective customers? How do you make sure that you are seen and heard, and most importantly, that you make an emotional connection with them? In an increasingly crowded online space, there are two questions you must ask yourself before diving into content creation and marketing. Read More

Three Reasons Why You
Haven’t Created a Compelling Brand

There’s a lot of information available today telling you how to build a more compelling brand. They’ll tell you that you need only follow their system or their strategy, write this type of copy, create that kind of opt-in or place these Facebook ads and voliá, your brand will shine, you’ll grow your following and finally get more clients and make more money. I’d like to call bullshit. I’m not saying that there isn’t some good information out there, BUT, until you have these three things in place, no amount of Facebook advertising, pretty websites or email broadcasts is going to save you. Read More

How Big is Your Brave?
Let’s Slay the Final Quarter of 2020.

I believe that worthiness and creating a powerful, compelling brand are inextricably linked. For a woman to truly claim her sovereignty, she must clear out the dusty old patriarchal cobwebs of limiting beliefs, stop playing small, harness her courage and be willing to take massive action – even if she’s afraid. Then when she builds a solid brand foundation with strategy and focus, that’s when the magic happens. If you would like to work closely with me (and an intimate group of kickass women!) for the next three months, read more about the Step Into the Spotlight program here. Read More