How to Use Brand Touchpoints to Create a More Compelling Brand

How to Use Brand Touchpoints to Create a More Compelling Brand
Every time someone engages with your brand in some way – through your website, your store, social media channels, products, services, meeting you in person – it is an opportunity to make a connection and forge a deeper bond. Read More

How to Build a Brand with Style & Substance

How to Build a Brand with Style & Substance
Today is the day! My book baby, Style & Substance: How to Create a Compelling Brand launches into the world. More than a year in the making, it’s a guide and workbook for women who want to build their confidence, their brands and their bank accounts. Read More

How to Create a Badass Brand in 2018

How to Create a Badass Brand in 2018
Perhaps you spent some time in December writing out intentions, themes and goals for the year ahead, as many entrepreneurs do. And maybe this included certain things you want to accomplish, like making more money, working with more clients or building a bigger platform and reaching a wider audience. Read More

A Confused Mind Never Buys

A Confused Mind Never Buys
We live in a 24/7 news feed world. We are bombarded daily with mental and physical clutter and constant messages of “more.” But when it comes to inspiring customers to make a purchase, offering “more” is not always better. Read More

How to Create Your Mission Statement

How to Create Your Mission Statement
You may not realize it, but you often stay loyal to a brand because of their values. And the companies (and individuals) who are the most successful over time are the ones who weave their values into all of their brand elements and create a strong emotional experience for their audience. Read More