Get in the Habit of Shining and
Be the Lighthouse in 2021

Get in the Habit of Shining and <br>Be the Lighthouse in 2021
Visibility in your business and brand is a powerful intention and it’s never too late to set it. We often make resolutions and set goals on January 1st to create the lives we want to live based on the habits we adopt. But you can decide today to get yourself in the habit of shining, you just have to get strategic and commit. Read More

How to Capture Attention
in Today’s Crowded Digital Space

How to Capture Attention <br>in Today’s Crowded Digital Space
Many statisticians and trend forecasters have predicted that we have fast-forwarded in the online space by six to eight years in the last 10 months alone. There is more noise, clutter and uncertainty than ever before and most people will continue to interact, engage and purchase online long after the pandemic is behind us. In the face of such fierce competition based on sheer volume, how do you capture the attention of your prospective customers? How do you make sure that you are seen and heard, and most importantly, that you make an emotional connection with them? In an increasingly crowded online space, there are two questions you must ask yourself before diving into content creation and marketing. Read More

The #1 Key to Create a More Compelling Brand in 2021 (plus the Ultimate Brand Clarity Worksheet!)

The #1 Key to Create a More Compelling Brand in 2021 (plus the Ultimate Brand Clarity Worksheet!)
In 2000, Microsoft Corp. conducted a study measuring how long people can focus on one thing for a specific amount of time. The results showed the average person’s attention span was 12 seconds. About 15 years later, it dropped to 8 seconds. In our current, mid-pandemic world with people moving into the digital space faster than ever before, attention is quickly becoming our scarcest resource. How do you capture attention and stand out in an increasingly crowded and noisy space? While there are plenty of effective ways to get the engagement you are looking for, the first place to start is with brand clarity. Read More

Empathy is The Key to
Creating a Compelling Brand

Empathy is The Key to <br>Creating a Compelling Brand
Now more than ever, we are bombarded by messages: an overflowing inbox, texts, Facebook ads, blog posts, podcasts and more. There is a never-ending assault on our attention and more content available then we could ever consume in a hundred lifetimes. Consumers are tuning out and are more jaded by brands touting their wares than ever before. So how do you stand out? How do you ensure that the people who are meant to work with and buy from you will find you? Read More

Build Your Brand One Day at a Time

Build Your Brand One Day at a Time
We need more women in the room and at the table. We need more women building their own tables. So, I decided to create something that would be simple and direct and help me connect with the women who need my help and expertise at absolutely no cost. Build Your Brand Daily is a daily (Monday – Friday) text directly from yours truly to help you build a powerful brand, grow and nurture your audience and create massive impact and influence. Let’s get to work! Read More