Learn How to Increase Your Influence from a Brand Strategist for Women

Learn How to Increase Your Influence from a Brand Strategist for Women
I’m here to call out the elephant in the room — the endless stream of marketing hacks and quick fixes that abound in the digital space and promise the world, but often deliver little. As female entrepreneurs, we’re bombarded with tips and tricks, but we need to ask ourselves… Are we laying the right foundation for our brands? Are we truly connecting with our audience on a deeper level? Are we leaving a lasting impact? It’s time to strip away the noise and get back to basics—learning how to build a brand from the ground up, with intention, integrity, clarity, and connection. And that, my friend, is exactly what I’m here to help you do. Read More

5 Steps to More Visibility in 2024

5 Steps to More Visibility in 2024
In my work as a brand strategist for women, two common questions I’m asked are “How do I stand out?” and “How do I position myself as a thought leader and grow my audience?” There’s only one of you. You can’t help the people you’re meant to serve if they don’t see you. It’s your job to make sure you stand out and that your people can find you. If you’re ready to make your mark and stand out, here are five steps to more visibility and more opportunities for your brand in the year ahead. Read More

How to Build a Lighthouse Brand Identity

How to Build a Lighthouse Brand Identity
When you lack a clear brand identity, your target customers can’t latch on to who you are and what you stand for. A strong brand identity repels your detractors and magnetizes your ideal clients. It builds awareness and recognition and over time, establishes trust and authentic connection. It’s the most important work you will do for your brand. Let’s look at the foundational pieces for building a solid brand identity. Read More

5 Unconditional Brand Rules for 2024

5 Unconditional Brand Rules for 2024
It’s 2024 and there’s never been a better time in history to build your personal brand. There have never been more opportunities to bypass gatekeepers and go directly to the consumer – your clients! As you work on building your brand, I’d like to share five unconditional brand rules to follow to get you closer to your goals. Read More

The Taylor Swift Guide to
Building a Powerful Brand

The Taylor Swift Guide to <br>Building a Powerful Brand
In the span of her two-decade career, she has captured the hearts and minds of millions. She is a masterclass in how to capture attention, create raving fans and build steadfast loyalty. Taylor’s personal evolution, her ability to create compelling narratives, establish an emotional bond with her massive following and bring them along on her journey offer valuable insight into creating a compelling and much-loved brand. Here are five things you can do to build a beloved brand just like TSwift. Read More