Feminist AF Archives

The Taylor Swift Guide to
Building a Powerful Brand

Saturday, December 16, 2023

In the span of her two-decade career, she has captured the hearts and minds of millions. She is a masterclass in how to capture attention, create raving fans and build steadfast loyalty. Taylor’s personal evolution, her ability to create compelling narratives, establish an emotional bond with her massive following and bring them along on her journey offer valuable insight into creating a compelling and much-loved brand. Here are five things you can do to build a beloved brand just like TSwift. Read More

Biz Success Brand You Feminist AF

How to Develop Crystal Clear Messaging

Friday, June 17, 2022

The world needs more female perspective. More women in leadership roles. Louder female voices. And less apologies for it. By commanding authority with powerful brand messaging, we can cut through the male-dominated noise and rise to the occasion. Here’s everything you need to know to develop and implement crystal clear and consistent brand messaging. Read More

Feminist AF Inspiration

You Can’t Be a Broke Feminist

Monday, March 8, 2021

In honor of International Women’s Day, I’d like to raise a glass (and my pen as my sword) to all the badass women slaying dragons, shattering glass ceilings and taking names. You are making a difference, facilitating change and modeling queendom to the next generation. YOU are worthy just as you are. I believe that when we support one another, we can do great things. There is power in numbers. Progress has certainly been made in 2021. Yet, for every $1 that a man keeps in wealth accumulation, women only keep .32 cents on average, furthermore, it’s down to a single penny for Black and Brown women. This is not ok. Read More

Biz Success Brand You Feminist AF Social Media

Five Ways to Better Engage
the Female Consumer

Monday, December 16, 2019

With the close of 2019 upon us and the bright shiny fresh start of a new year (and new decade!), it’s time to plan your marketing strategy for 2020. Instead of focusing on the latest algorithms, it’s time to invest in something much more powerful for your brand’s success: women. Read More

Biz Success Brand You Feminist AF

What Brands Need to Know
about Marketing to Women

Monday, November 25, 2019

There’s never been a more influential time to be a woman, and the world is watching. The 2018 election was an excellent example, as more women were elected to Congress than ever before. Women make up 51% of the population, and over 85% of purchasing decisions, yet many brands continue to underestimate the amount of power and influence that women hold when it comes to the world of commerce. As we transition into 2020, the next decade will be monumental for women. Brands can sit with us, but they better think about what it is they’ll bring to our table before they do. Read More

The Taylor Swift Guide to
Building a Powerful Brand

You Can’t Be a Broke Feminist

What Brands Need to Know
about Marketing to Women

Build a brand you love.

Liz’s Recommendations

Categories

The Taylor Swift Guide to Building a Powerful Brand

How to Develop Crystal Clear Messaging

You Can’t Be a Broke Feminist

Five Ways to Better Engage the Female Consumer

What Brands Need to Know about Marketing to Women

Build a brand you love.

Liz’s Recommendations

Categories

The Taylor Swift Guide to
Building a Powerful Brand

Five Ways to Better Engage
the Female Consumer

What Brands Need to Know
about Marketing to Women