Biz Success  Brand You  Giving Back  

How Healthy is Your Brand? Take the 50-point Brand Health Assessment

Friday, March 19, 2021
How Healthy is Your Brand? Take the 50-point Brand Health Assessment
Many people ask me, “What exactly is a brand and how do you know if it’s doing its job?” The answer is simple to state, slightly more complex to execute. Your brand is the perception that you create in other people’s minds, and it’s only as effective at creating a powerful perception as it is healthy. That’s why I created the 50-point Brand Health Checklist for you to assess the health and performance of your brand. Read More
Giving Back  

There is Work to Be Done:
Anti-Racism Resources

Thursday, June 4, 2020
There is Work to Be Done: <br>Anti-Racism Resources
I sat at my computer keyboard many times this week trying to find the words to best express my sadness at the horrible and violent deaths of George Floyd, Ahmaud Arbery, Breonna Taylor and the countless others that came before them. I am outraged at the police brutality and the racial injustice that still permeates our society at every level. But I also realize that my outrage is not nearly enough. I want to listen and I want to learn, but I also want to speak out and I want to help. Find anti-racism resources here. Read More
Biz Success  Brand You  Giving Back  Inspiration  

From the SheBrand Community: Free Courses and Classes and E-books, Oh My!

Monday, May 11, 2020
From the SheBrand Community: Free Courses and Classes and E-books, Oh My!
A couple of weeks ago, I reached out to the SheBrand community and asked everyone if they would like to gift others in our group with helpful resources that they felt would provide value at this time. Well, our SheBrand community did not disappoint. Many people responded with access to courses, videos, podcasts, webinars and e-books focused on small business tools, networking, writing, stress, resilience, leadership and more. Here you will find a list of resources with links to claim them. It is my hope that you will find what you need most – and share this post with others who may need some support at this vulnerable time. Read More
Biz Success  Brand You  Giving Back  Inspiration  

Three Ways to Create a More
Compelling Brand

Monday, August 13, 2018
Three Ways to Create a More <br>Compelling Brand
One of the most common questions I get from blog readers, clients, and social media followers is, “How can I create a better brand and attract more clients?” I could write an entire book on this topic. (Oh wait, I did!) But as a starting point, here are three things you should definitely be doing. Read More
Feminist AF  Gift Guides  Giving Back  

The Activist’s Valentine’s Day Gift Guide

Monday, January 29, 2018
The Activist’s Valentine’s Day Gift Guide
I have always loved Valentine’s Day. An entire day dedicated to love? Sign me up. As a young girl I would beg my mother to take me to the drugstore the week before Valentine’s Day so I could buy cards and chocolates for my friends. Read More
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