How Healthy is Your Brand? Take the 50-point Brand Health Assessment

How Healthy is Your Brand? Take the 50-point Brand Health Assessment
Many people ask me, “What exactly is a brand and how do you know if it’s doing its job?” The answer is simple to state, slightly more complex to execute. Your brand is the perception that you create in other people’s minds, and it’s only as effective at creating a powerful perception as it is healthy. That’s why I created the 50-point Brand Health Checklist for you to assess the health and performance of your brand. Read More

The USPS is in Jeopardy:
Here are 5 Ways You Can Help

The USPS is in Jeopardy: <br>Here are 5 Ways You Can Help
The United States Postal Service is in trouble and if we don’t act now, it could adversely affect the 2020 election. If you’re frustrated by what’s happening and are concerned about your mail in ballot not being received on time in November, here are five things you can do right now to help save the USPS. Read More

Will You Take The
Anti-Racist Small Business Pledge?

Will You Take The <br>Anti-Racist Small Business Pledge?
I recently attended a virtual event organized by my good friend, Rachel Rodgers: Reimagining Small Business was presented as a town hall to listen, learn and commit to building equitable, anti-racist organizations. There were thousands of small business owners in attendance and we were all asked to sign The Anti-Racist Small Business Pledge, committing ourselves to equity, diversity and inclusion in both our personal and professional lives. Will you take The Anti-Racist Small Business Pledge with me? Read More

There is Work to Be Done:
Anti-Racism Resources

There is Work to Be Done: <br>Anti-Racism Resources
I sat at my computer keyboard many times this week trying to find the words to best express my sadness at the horrible and violent deaths of George Floyd, Ahmaud Arbery, Breonna Taylor and the countless others that came before them. I am outraged at the police brutality and the racial injustice that still permeates our society at every level. But I also realize that my outrage is not nearly enough. I want to listen and I want to learn, but I also want to speak out and I want to help. Find anti-racism resources here. Read More

From the SheBrand Community: Free Courses and Classes and E-books, Oh My!

From the SheBrand Community: Free Courses and Classes and E-books, Oh My!
A couple of weeks ago, I reached out to the SheBrand community and asked everyone if they would like to gift others in our group with helpful resources that they felt would provide value at this time. Well, our SheBrand community did not disappoint. Many people responded with access to courses, videos, podcasts, webinars and e-books focused on small business tools, networking, writing, stress, resilience, leadership and more. Here you will find a list of resources with links to claim them. It is my hope that you will find what you need most – and share this post with others who may need some support at this vulnerable time. Read More