How to Use Brand Touchpoints to Create a More Compelling Brand

How to Use Brand Touchpoints to Create a More Compelling Brand
Every time someone engages with your brand in some way – through your website, your store, social media channels, products, services, meeting you in person – it is an opportunity to make a connection and forge a deeper bond. Read More

A Love Letter to Women:
Why I Wrote Style & Substance

A Love Letter to Women: <br>Why I Wrote Style & Substance
I’ve been working with brands for more than half my life. What began as a few internships at advertising agencies and public relations firms during my college years, eventually turned into working on advertising and marketing campaigns for some of the biggest fashion brands in the world. Read More

How to Build a Brand with Style & Substance

How to Build a Brand with Style & Substance
Today is the day! My book baby, Style & Substance: How to Create a Compelling Brand launches into the world. More than a year in the making, it’s a guide and workbook for women who want to build their confidence, their brands and their bank accounts. Read More

What’s Your Brand Personality?

What’s Your Brand Personality?
Every beloved brand that you’ve heard of has a distinct personality. Whether it’s an individual, a product or a service, the most successful brands identify the traits and qualities they want to be known for and exude them in everything they do. Read More

How to Create a Badass Brand in 2018

How to Create a Badass Brand in 2018
Perhaps you spent some time in December writing out intentions, themes and goals for the year ahead, as many entrepreneurs do. And maybe this included certain things you want to accomplish, like making more money, working with more clients or building a bigger platform and reaching a wider audience. Read More