Build Your Brand One Day at a Time

We need more women in the room and at the table. We need more women building their own tables. So, I decided to create something that would be simple and direct and help me connect with the women who need my help and expertise at absolutely no cost. Build Your Brand Daily is a daily (Monday – Friday) text directly from yours truly to help you build a powerful brand, grow and nurture your audience and create massive impact and influence. Let’s get to work! Read More

There’s No Such Thing as Passive Income
(or a Successful Passive Brand)

In the entrepreneurial world, the idea of building a brand and creating passive income has always been the holy grail. Do the work once, set it on auto pilot through the magic of technology and scale, and then see the dollars roll in in perpetuity. I’m sorry to disappoint, but I’m here to tell you there’s no such thing. Read More

You Can’t “Both Sides” Your Brand:
What Gap Got Wrong

While millions of votes were still being counted after a contentious election day, and there was still uncertainty about the outcome of the presidential race, The Gap tweeted an image of a half-red, half-blue hoodie bearing the brand’s logo, with the caption, “The one thing we know, is that together, we can move forward.” Here’s where the Gap went wrong, and the lesson for other brands. Read More

Three Reasons Why You
Haven’t Created a Compelling Brand

There’s a lot of information available today telling you how to build a more compelling brand. They’ll tell you that you need only follow their system or their strategy, write this type of copy, create that kind of opt-in or place these Facebook ads and voliá, your brand will shine, you’ll grow your following and finally get more clients and make more money. I’d like to call bullshit. I’m not saying that there isn’t some good information out there, BUT, until you have these three things in place, no amount of Facebook advertising, pretty websites or email broadcasts is going to save you. Read More

IG LIVE SERIES:
Conversations on Brand & Worthiness

Please join me on Instagram Live over the next two weeks for a series of intimate conversations with some truly fabulous women. We’re going to talk about how your own perceived level of worthiness affects your brand (and your bank account!), how to stand out, connect and engage in our noisy digital world, how to exercise your courage muscle and so much more! You won’t want to miss these incredible conversations. Read More