Get in the Habit of Shining and
Connect More With Your Audience

Visibility in your business and brand is a powerful intention and it’s never too late to set it. We often make resolutions and set goals on January 1st to create the lives we want to live based on the habits we adopt. But you can decide today to get yourself in the habit of shining, you just have to get strategic and commit. Read More

The #1 Key to Create a More Compelling Brand in 2021 (plus the Ultimate Brand Clarity Worksheet!)

In 2000, Microsoft Corp. conducted a study measuring how long people can focus on one thing for a specific amount of time. The results showed the average person’s attention span was 12 seconds. About 15 years later, it dropped to 8 seconds. In our current, mid-pandemic world with people moving into the digital space faster than ever before, attention is quickly becoming our scarcest resource. How do you capture attention and stand out in an increasingly crowded and noisy space? While there are plenty of effective ways to get the engagement you are looking for, the first place to start is with brand clarity. Read More

Build Your Brand One Day at a Time

We need more women in the room and at the table. We need more women building their own tables. So, I decided to create something that would be simple and direct and help me connect with the women who need my help and expertise at absolutely no cost. Build Your Brand Daily is a daily (Monday – Friday) text directly from yours truly to help you build a powerful brand, grow and nurture your audience and create massive impact and influence. Let’s get to work! Read More

There’s No Such Thing as Passive Income
(or a Successful Passive Brand)

In the entrepreneurial world, the idea of building a brand and creating passive income has always been the holy grail. Do the work once, set it on auto pilot through the magic of technology and scale, and then see the dollars roll in in perpetuity. I’m sorry to disappoint, but I’m here to tell you there’s no such thing. Read More

You Can’t “Both Sides” Your Brand:
What Gap Got Wrong

While millions of votes were still being counted after a contentious election day, and there was still uncertainty about the outcome of the presidential race, The Gap tweeted an image of a half-red, half-blue hoodie bearing the brand’s logo, with the caption, “The one thing we know, is that together, we can move forward.” Here’s where the Gap went wrong, and the lesson for other brands. Read More