Style & Substance

STYLE & SUBSTANCE

HOW TO CREATE A COMPELLING BRAND

STYLE &
SUBSTANCE

HOW TO CREATE A COMPELLING BRAND

Liz Dennery Sanders, Brand Consultant and Creative Director – Founder of SheBrand – As seen in The Los Angeles Times, The Chicago Tribune, The Coveteur, The Huffington Post, USWeekly, Good Morning America, The Daily Beast and Access Hollywood.

Liz Holding Books
Liz Dennery Sanders and Kelly Rutherford
discuss Style & Substance

Style & Substance

What’s going to make you stand out?

What’s going to get people raving about you and following you on social media?

Why should a client hire you – and not one of your competitors?

What’s the mission that drives your work – and are you expressing it clearly?

Need help answering these questions?
Craving more confidence, simplicity, and clarity? Grab a pen and curl up with Style & Substance.

In this book, you will:

  • Learn how to build an iconic brand that’s immediately recognizable, just like Chanel, DryBar, or Beyoncé. (Even if you don’t have a Beyoncé-sized budget!)
  • Clarify how you want to be perceived, and how to build that exact perception in people’s minds.
  • See how to attract your dream clients and customers without spreading yourself too thin and burning yourself out.
  • Discover your true sense of style – which is so much more than just the clothes you wear or the logo on your website.
  • Create your very own Brand Handbook and Style Guide so you can stay focused, communicate effectively with your team, and keep your brand totally consistent across all touchpoints and platforms.

If you’re a consultant, coach, artist, writer, maker, or any other kind of entrepreneur, Style & Substance is a must have. Before you spend thousands hiring a marketing strategist, website developer, or business coach, start by reading this book.