Don’t Just Share What You Do. Share WHY.
If you want to create a beloved brand, don’t just share what you do. Share why. To build a brand with a strong and loyal following the key is expressing why you do what you do. This is how you’ll attract clients who believe in what you’re selling and feel a strong emotional connection to your products or services.
The Basics of Good Branding
Good branding consists of five key steps that lay the groundwork for compelling touch points and a successful brand. Get back to branding basics, work to connect with the hearts and minds of your customers, and spend time creating an emotional intimacy that is the trademark of today’s most compelling brands.
Style & Substance: In Conversation with
Kelly Rutherford and Liz Dennery
When Kelly found out that I had written a book to help women connect to their voices, step into their power and be more successful, in true best friend fashion, she offered to do a sit-down interview with me so that we could get this information to as many people as possible. We sat in my living room, Oprah-style, and dished on branding, feminism, the power of intention, and much, much more.
How to Get Ready for the Spotlight:
An 8-Step Guide
I hear a similar version of the same story again and again. Clients tell me they want a feature story in their local paper – or maybe even The New York Times or The Wall Street Journal. They’re sure that a plug on the Today Show, a mention in Fast Company or a spotlight in Oprah’s Favorite Things will catapult their business to the next level. There’s no question that all of these things could bring you greater visibility, more credibility and more sales. The question is, are you actually ready for that kind of exposure – and everything that comes along with it?
Why You’re Not Ready for Press
If The New York Times, The Wall Street Journal or Oprah came knocking at your door today, would you be ready for them?
I mean really ready – ready to talk about yourself and your business in an impactful, interesting way, speak in quick, ten second sound bites without any “ums” or “likes”, and hand over your press materials – a professional bio, headshots and lifestyle images, a FAQ sheet, talking points, and an attractive website that’s user-friendly and totally up-to-date?