From the SheBrand Community: Free Courses and Classes and E-books, Oh My!

A couple of weeks ago, I reached out to the SheBrand community and asked everyone if they would like to gift others in our group with helpful resources that they felt would provide value at this time. Well, our SheBrand community did not disappoint. Many people responded with access to courses, videos, podcasts, webinars and e-books focused on small business tools, networking, writing, stress, resilience, leadership and more. Here you will find a list of resources with links to claim them. It is my hope that you will find what you need most – and share this post with others who may need some support at this vulnerable time. Read More

How to Maintain a Strong Brand
in the Midst of Uncertainty

We are currently living through one of the most vulnerable and uncertain times in our history. None of us have experienced what is happening now in our lifetime. We are in this storm together, but we are on different ships, experiencing all different kinds of turbulence. If you are a business owner, you may be asking yourself, “how do I navigate these rough seas? How do I stay afloat?” Here are five steps to maintaining – and even growing – your brand in the midst of uncertainty… Read More

Build a Better Brand in 2020

In today’s overcrowded and noisy marketplace filled with 24/7 newsfeeds, emails, messages and social channels, it takes a lot more than a pretty logo or a Facebook ad to get someone’s attention. In the last few years, SheBrand has created a few resources to help you gain the clarity, focus and direction you need to launch your brand or take it to the next level. And they’re yours at no charge. Read More

Five Ways to Better Engage
the Female Consumer

With the close of 2019 upon us and the bright shiny fresh start of a new year (and new decade!), it’s time to plan your marketing strategy for 2020. Instead of focusing on the latest algorithms, it’s time to invest in something much more powerful for your brand’s success: women. Read More

What Brands Need to Know
about Marketing to Women

There’s never been a more influential time to be a woman, and the world is watching. The 2018 election was an excellent example, as more women were elected to Congress than ever before. Women make up 51% of the population, and over 85% of purchasing decisions, yet many brands continue to underestimate the amount of power and influence that women hold when it comes to the world of commerce. As we transition into 2020, the next decade will be monumental for women. Brands can sit with us, but they better think about what it is they’ll bring to our table before they do. Read More