How to Build a Brand with Style & Substance

Today is the day!

My book baby, Style & Substance: How to Create a Compelling Brand launches into the world. More than a year in the making, it’s a guide and workbook for women who want to build their confidence, their brands and their bank accounts.

If you’re ready for more brand clarity, more clients and more money, then this is the book for you.

In Style & Substance, I take you by the hand and walk you through the process you need to take to build a firm brand foundation – before you leap head first into your marketing strategy. The most common mistake I see women entrepreneurs making is putting the cart before the horse when it comes to marketing themselves. They think they have to be everywhere, and be everything to everyone, before taking the time to define themselves, their message and their mission. Too many women are getting swayed by every bright, shiny marketing object and end up feeling scattered, fatigued and unsuccessful.

No more.

In this book you will define your brand attributes, promise of value, true benefits, and WHY you’re in business in the first place. You’ll identify the ideal audience for you brand and the overarching mission that connects you to them. And you’ll get clear about how to express your brand personality more effectively to build a stronger emotional connection with your clients and customers.

You’ll learn how to create an iconic brand that’s immediately recognizable, just like Chanel, DryBar and Beyoncé (even if you don’t have a Beyoncé-sized budget!) You’ll clarify how you want to be perceived and learn how to deliver your message with confidence and style. And you’ll create your very own Brand Handbook and Style Guide so you can stay focused, communicate effectively and keep your brand consistent across all touchpoints and platforms.

My intention with this book is to give you my branding knowledge – and all of the exercises and questions I use with my clients – in one concise, simple workbook that you can work through on your own. The exercises are thorough and effective, while the chapters are short, digestible and laser-focused on what matters most when it comes to building your brand.

If you’re a consultant, coach, writer, artist, maker or any other kind of entrepreneur, Style & Substance is a must-read – and do!

Before you spend thousands hiring a marketing strategist, website developer or business coach, start with this simple, yet powerful book.

You want a thriving business, fans who rave about you to their friends, and a distinctive, beloved brand that combines style and substance?

You can build all of that. You’ve got this.

Get your copy of Style & Substance right here.


  1. Hi Liz! Is the book available in Kindle? I’m in Uruguay, South America, and would love to read it ASAP. The quickest and easiest way to get it would be through Kindle.
    I read a samole on Amazon and am madly craving for more. I work as a women-led personal brand consultant and what you describe is exactly what I’ve faced and experienced with both myself and my clients!

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