Case Studies
Case Studies
Case Studies
We build brands for women and the companies that care about them.
We were retained by Vintner’s Daughter to tell the story of their 10-Year anniversary and decade-long journey, showcase founder April Gargiulo’s thought leadership across media, work with their team to curate and invite editors, tastemakers, entrepreneurs, and other influential women to anniversary events in New York, Napa, and Los Angeles, and put the spotlight once again on their hero product, the Active Botanical Serum.
Within just a few months we secured placements for the Active Botanical Serum in Elle, Town & Country, Harper’s Bazaar, Forbes, The Zoe Report, The Quality Edit, Organic Spa, Observer, and WWD. We placed feature stories about April, Vintner’s Daughter and their decade-long journey in TZR, 7×7, Organic Spa, The Flair Index and Air Mail and secured Vintner’s Daughter in the Wunderman Thompson The Future 100 Trend Report as the leader in Slow Beauty.
Denee interviewed by Sherry Phillips, CEO at Forbes
NYX partnered with SheBrand to usher in a new era of clarity, confidence, and cultural resonance. In close collaboration with Global Brand President Denée Pearson, we refined the brand’s narrative from the inside out-articulating a modern, values-driven point of view and shaping the language that guides how NYX shows up in the world. Together, we crafted a unified voice that is bold, inclusive, and rooted in a vision for the future of beauty.
As Denée’s influence expanded, we prepared her for the global stage, ensuring each appearance reflected NYX’s elevated brand story. She took her place in some of the industry’s most coveted rooms-from the FQ Lounge at SXSW and Cannes Lions to the Forbes Top Creators List launch-where we supported her presence, panel preparation, and media messaging with precision and intention. A recorded conversation with Forbes CEO Sherry Phillips further amplified NYX’s momentum, reaching millions as the brand unveiled its global If You NYX You Know campaign.
At the Forbes Power Women’s Summit, Denée delivered a standout main stage talk, sharing NYX’s mission to reimagine the beauty landscape and make space for every face. Her influence continued to ripple outward at the Teen Vogue Summit, where she served as an insightful mentor to the next generation of leaders and creators.
Through thoughtful storytelling, executive positioning, and curated partnerships, SheBrand helped NYX deepen its cultural relevance and expand its influence across global audiences – from Gen Z to the world’s most respected creators, executives, and changemakers.
Renowned for her tasteful and timeless style, British interior designer Julia Dempster’s deft and discerning touch has spanned the globe from London to Dubai, Sydney to Los Angeles. A longtime favorite amongst royalty, Julia has designed palaces for H.H. Sheikh Mohammed Bin Rashid Al Maktoum, the Ruler of the UAE, during his time as the crown prince and luxury destinations for international hotel and hospitality brands such as Fairmont, Shangri-La, Hyatt, Intercontinental, Hilton and Jumeirah.
Moving her flagship offices from Dubai and London to Los Angeles, Julia retained SheBrand with the goal of refreshing her brand and building her thought leadership and brand awareness in the U.S. In less than a year we reimagined her visual branding, created a digital homebase and social footprint, secured dozens of media placements and ensured Julia was quoted regularly in media outlets such as Architectural Digest, Elle Décor, Homes & Gardens, Bustle, Insider, Living Etc., Interior Insider and more.
DTLA Custom is a bespoke design house creating custom art for everyday luxury items. Working with brands such as Louis Vuitton, Hermès, Chanel, Jimmy Choo, Gucci, Dior and Dom Perignon, and high-profile individuals and influencers, DTLA Custom hand-paints everything from handbags and luggage to shoes, leather jackets, champagne bottles, phone cases and more. Founder & CEO was already working with some of the biggest luxury brands in the world and wanted to build their celebrity relationships to garner even more brand exposure.
Together we created a high value gift certificate package that was presented to two dozen target celebrities through multiple gifting cycles. Within six months, DTLA Custom was contacted to create exclusive items for Gwyneth Paltrow, Kris Jenner, Kylie Jenner, Khloe Kardashian, John Mayer, Chris Martin, Madonna, and Bella Hadid. Additionally, Gwyneth Paltrow hired DTLA Custom to do a custom pop-up shop for GOOP.
Anastasia Soare is widely referred to as the Brow Queen and definitive brow and eye expert. Over the years she has achieved iconic status in the beauty industry for her patented Golden Ratio, based on a visual concept and mathematical principle usually applied to art and architecture, and for her A-list clientele, including Oprah Winfrey, Jennifer Lopez, Amal Clooney and Kendall Jenner.
We worked with Anastasia to expand her media coverage, launch her brow collection in Sephora in NYC, launch her very first color collection and broaden her celebrity clientele. We garnered hundreds of millions of media impressions through effective storytelling in outlets such as Vogue, Town & Country, Elle, Allure, Lucky, Glamour, Instyle, People, Los Angeles Times, the New York Times and more. Thanks to an innovative and consistent seeding campaign, we secured additional celebrity clients including Jennifer Garner, Penelope Cruz, Jennifer Aniston and Sharon Stone.
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