You may know her as Lily van der Woodsen on Gossip Girl, or Megan Lewis from Melrose Place, but to me, Kelly Rutherford is a dear friend, philanthropist, entrepreneur, and yes, a widely admired and adored actress.
One of the things that always stood out to me about Kelly is her love for and support of other women and girls – a passion we share. We met more than a decade ago when we were both involved with Step Up, an organization that helps girls in under-resourced communities fulfill their potential through after school programming to become confident, college-bound and career ready. A fierce advocate for human rights and the well-being of women and girls globally, Kelly has also been involved with Girls Inc., Global Fund for Women and UN Women for Peace.
When Kelly found out that I had written a book to help women connect to their voices, step into their power and be more successful, in true best friend fashion, she offered to do a sit-down interview with me so that we could get this information to as many people as possible.
Kelly has a big platform and wants to use it for good.
We sat in my living room, Oprah-style, and dished on branding, feminism, the power of intention, and much, much more.
Listen in on our entire interview right here.
In this video interview you will learn:
- The biggest mistake women make when it comes to building their brand
- What you must do before you put together a marketing strategy
- How power plays out in both a masculine and feminine way
- Why clarity and intention are the keys to creating a more compelling brand
- The powerful Brand Filter exercise you need to do to get more clarity
- What a Brand Handbook is and why you need one
- Why anger and passion can be good for your brand
- Why women have a powerful advantage when it comes to building a brand
To learn more about Style & Substance: How to Create a Compelling Brand, click here.
Take a look behind the scenes!
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