Don’t Just Share What You Do. Share WHY.

If you want to create a beloved brand, don’t just share what you do. Share why. To build a brand with a strong and loyal following the key is expressing why you do what you do. This is how you’ll attract clients who believe in what you’re selling and feel a strong emotional connection to your products or services. Read More

Three Ways to Create a More
Compelling Brand

One of the most common questions I get from blog readers, clients, and social media followers is, “How can I create a better brand and attract more clients?” I could write an entire book on this topic. (Oh wait, I did!) But as a starting point, here are three things you should definitely be doing. Read More

Is Anybody Home?

Many small business owners make the mistake of “if I build it they will come” with their websites. They erroneously believe that once they go “live” with a brochure-style site, clients will swarm like bees to honey. Unfortunately, a static, “look-at-me” site that doesn’t offer any level of engagement or enticement will fall flat in Read More

Low-Cost Marketing Tactics To Attract More Clients

I have always found it fascinating that when things get tough economically, one of the first things businesses tend to pull back on is their marketing. At a time when you need clients most, why in the world would you stop trying to reach them? Don’t get me wrong, it’s important for businesses to keep Read More