branding Archives

Watch my Diva Business School Podcast Interview & Learn How to Create a Brand You Love

Wednesday, February 28, 2018

I was a recent guest on the Diva Business School Podcast with my friend, Stacey Smith. Stacey created Diva Business School to help women connect to their voice and authenticity, tap into their creativity, and express themselves more powerfully in the world. This was an awesome conversation with lots of branding gems and insights. Read More

Biz Success Brand You

How to Use Brand Touchpoints to Create a More Compelling Brand

Monday, February 19, 2018

Every time someone engages with your brand in some way – through your website, your store, social media channels, products, services, meeting you in person – it is an opportunity to make a connection and forge a deeper bond. Read More

Brand You

What’s Your Brand Personality?

Monday, January 22, 2018

Every beloved brand that you’ve heard of has a distinct personality. Whether it’s an individual, a product or a service, the most successful brands identify the traits and qualities they want to be known for and exude them in everything they do. Read More

Brand You Inspiration

Why Anger is Good for Your Brand

Monday, October 23, 2017

I have always loved fashion. I started reading Vogue when I was 10 years old. I still get a natural high when I find the perfect pair of Gucci stilettos or Lanvin flats at 60% off. Read More

Biz Success Brand You

How to Create Your Mission Statement

Monday, September 11, 2017

You may not realize it, but you often stay loyal to a brand because of their values. And the companies (and individuals) who are the most successful over time are the ones who weave their values into all of their brand elements and create a strong emotional experience for their audience. Read More

Watch my Diva Business School Podcast Interview & Learn How to Create a Brand You Love

How to Use Brand Touchpoints to Create a More Compelling Brand

Why Anger is Good for Your Brand

How to Create Your Mission Statement

Build a brand you love.

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