Biz Success  Brand You  Inspiration  

Create a More Compelling Brand in 2019
with the One Page Brand Plan

Monday, January 14, 2019
Create a More Compelling Brand in 2019 <br>with the One Page Brand Plan
In today’s overcrowded and noisy marketplace filled with 24/7 newsfeeds, emails, messages and social channels, it takes a lot more than a pretty logo to stand out. Whether you’re selling a product, service, workshop – or anything else for that matter – the best way to get your target audience’s attention is to develop a relationship with them. Read More
Biz Success  Brand You  Inspiration  

How to Create a Successful Blog
Part Three: Serve Your People

Monday, December 3, 2018
How to Create a Successful Blog <br>Part Three: Serve Your People
Blogging is a lot like giving a performance onstage. You get up there. You deliver your best material. And then, you want to see the audience react. You want to feel like you’re serving your audience—inspiring them, delighting them, and holding their attention, not boring them! But in order to serve your audience, first, you need to understand what they want and need. How can you figure this out? It’s not actually that difficult. Read More
Biz Success  Brand You  Giving Back  Inspiration  

Three Ways to Create a More
Compelling Brand

Monday, August 13, 2018
Three Ways to Create a More <br>Compelling Brand
One of the most common questions I get from blog readers, clients, and social media followers is, “How can I create a better brand and attract more clients?” I could write an entire book on this topic. (Oh wait, I did!) But as a starting point, here are three things you should definitely be doing. Read More
Biz Success  Brand You  

Why You’re Not Ready for Press

Monday, March 5, 2018
Why You're Not Ready for Press
If The New York Times, The Wall Street Journal or Oprah came knocking at your door today, would you be ready for them? I mean really ready – ready to talk about yourself and your business in an impactful, interesting way, speak in quick, ten second sound bites without any “ums” or “likes”, and hand over your press materials – a professional bio, headshots and lifestyle images, a FAQ sheet, talking points, and an attractive website that’s user-friendly and totally up-to-date? Read More
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