Create a More Compelling Brand in 2019
with the One Page Brand Plan

Create a More Compelling Brand in 2019 with the One Page Brand PlanIn today’s overcrowded and noisy marketplace filled with 24/7 newsfeeds, emails, messages and social channels, it takes a lot more than a pretty logo to stand out. Whether you’re selling a product, service, workshop – or anything else for that matter – the best way to get your target audience’s attention is to develop a relationship with them.

“So how do I do that?”

I’m so glad you asked.

In order to establish a relationship, you first have to make a connection. And in order to make a connection you have to be able to eloquently communicate who you are, what you stand for (why you do what you do), who you serve and the value you offer. When you have clarity, it enables your audience – your “right people” – to see you and connect with you in a more resonant way. Your ideal clients likely share your values and want some of the same things out of life.

Brands that understand who they are and add value to their target audience through creative content, communication, experiences and overall generosity are positioning themselves for long-term success.

A great example of this is DryBar. They have exploded from one location to more than 100 locations in less than 10 years and have a raving fan base filled with loyal, repeat customers.

Aside from providing excellent service, they inspire, empower, entertain and educate their fans every single day. Their Instagram feed, for example, is filled with inspiring hairstyle and lifestyle ideas, empowering quotes, entertaining photos (I mean, who doesn’t love dogs wearing yellow shower caps!), and more.

 Create a More Compelling Brand in 2019 with the One Page Brand Plan 

They state that they’re “making the world a happier place, one blowout at a time” and their “happiness” mission is reflected in everything they do, from their sunny yellow color palette, to their product names, to the images they select for their social media feeds. They know exactly what emotion they want people to experience, and they’re consistent in creating that emotion.

In other words, DryBar has done an excellent job of defining exactly who they are and what they offer – and then weaving their brand attributes and personality into everything that they do.

If you want to stand out, attract your right clients, sell more of your products and services, make an impactful difference or even reach millions of people, then it’s imperative that you create a strong connection with your audience.

And the first step to making a connection is clarity.

Which is why I created the One Page Brand Plan exclusively for you. It contains the 10 most important questions you need to ask yourself (and answer!) to get clear about who you are, why you do the work you do, who you serve, what they’re struggling with and the value of what you offer (In other words, why you – and your products and services – are the solution to their problem.) It will also help you define exactly how you want your ideal clients to feel when they engage with your brand.

Let’s make 2019 the year of your influential brand – more recognition, more clients, more $$$, more impact. The One Page Brand Plan is yours – absolutely free – you can download it below.

What are you waiting for? Seriously.

Happy New Year!


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