How to Maintain a Strong Brand
in the Midst of Uncertainty

How to Maintain a Strong Brand <br>in the Midst of Uncertainty
We are currently living through one of the most vulnerable and uncertain times in our history. None of us have experienced what is happening now in our lifetime. We are in this storm together, but we are on different ships, experiencing all different kinds of turbulence. If you are a business owner, you may be asking yourself, “how do I navigate these rough seas? How do I stay afloat?” Here are five steps to maintaining – and even growing – your brand in the midst of uncertainty… Read More

Build a Better Brand in 2020

Build a Better Brand in 2020
In today’s overcrowded and noisy marketplace filled with 24/7 newsfeeds, emails, messages and social channels, it takes a lot more than a pretty logo or a Facebook ad to get someone’s attention. In the last few years, SheBrand has created a few resources to help you gain the clarity, focus and direction you need to launch your brand or take it to the next level. And they’re yours at no charge. Read More

Five Ways to Better Engage
the Female Consumer

Five Ways to Better Engage <br>the Female Consumer
With the close of 2019 upon us and the bright shiny fresh start of a new year (and new decade!), it’s time to plan your marketing strategy for 2020. Instead of focusing on the latest algorithms, it’s time to invest in something much more powerful for your brand’s success: women. Read More

What Brands Need to Know
about Marketing to Women

What Brands Need to Know <br>about Marketing to Women
There’s never been a more influential time to be a woman, and the world is watching. The 2018 election was an excellent example, as more women were elected to Congress than ever before. Women make up 51% of the population, and over 85% of purchasing decisions, yet many brands continue to underestimate the amount of power and influence that women hold when it comes to the world of commerce. As we transition into 2020, the next decade will be monumental for women. Brands can sit with us, but they better think about what it is they’ll bring to our table before they do. Read More

How to Create a Successful Blog
Part Five: It’s OK to Stop Blogging (Seriously!)

How to Create a Successful Blog <br>Part Five: It’s OK to Stop Blogging (Seriously!)
We’re coming to the end of a five-part series on how to build a successful blog. So far, we’ve discussed several things, including how to define what having a “successful blog” actually means to you. How to come up with a structure for your blog. How to drive more traffic to your blog. And more. And now, for the final installment of this series, I have some unexpected advice for you. I want you to know… It’s OK to stop blogging. Read More