Biz Success  Brand You  

Why You’re Not Ready for Press

Monday, March 5, 2018
Why You're Not Ready for Press
If The New York Times, The Wall Street Journal or Oprah came knocking at your door today, would you be ready for them? I mean really ready – ready to talk about yourself and your business in an impactful, interesting way, speak in quick, ten second sound bites without any “ums” or “likes”, and hand over your press materials – a professional bio, headshots and lifestyle images, a FAQ sheet, talking points, and an attractive website that’s user-friendly and totally up-to-date? Read More
Biz Success  Brand You  

How to Use Brand Touchpoints to Create a More Compelling Brand

Monday, February 19, 2018
How to Use Brand Touchpoints to Create a More Compelling Brand
Every time someone engages with your brand in some way – through your website, your store, social media channels, products, services, meeting you in person – it is an opportunity to make a connection and forge a deeper bond. Read More
Biz Success  Brand You  Inspiration  Style  Style & Substance  

How to Build a Brand with Style & Substance

Monday, February 12, 2018
How to Build a Brand with Style & Substance
Today is the day! My book baby, Style & Substance: How to Create a Compelling Brand launches into the world. More than a year in the making, it’s a guide and workbook for women who want to build their confidence, their brands and their bank accounts. Read More
Biz Success  

A Confused Mind Never Buys

Monday, November 13, 2017
A Confused Mind Never Buys
We live in a 24/7 news feed world. We are bombarded daily with mental and physical clutter and constant messages of “more.” But when it comes to inspiring customers to make a purchase, offering “more” is not always better. Read More
Biz Success  Brand You  

How to Create Your Mission Statement

Monday, September 11, 2017
How to Create Your Mission Statement
You may not realize it, but you often stay loyal to a brand because of their values. And the companies (and individuals) who are the most successful over time are the ones who weave their values into all of their brand elements and create a strong emotional experience for their audience. Read More
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