Biz Success  Brand You  

There’s No Such Thing as Passive Income
(or a Successful Passive Brand)

Friday, November 20, 2020
There’s No Such Thing as Passive Income <br>(or a Successful Passive Brand)
In the entrepreneurial world, the idea of building a brand and creating passive income has always been the holy grail. Do the work once, set it on auto pilot through the magic of technology and scale, and then see the dollars roll in in perpetuity. I’m sorry to disappoint, but I’m here to tell you there’s no such thing. Read More
Biz Success  Brand You  Feminist AF  

You Can’t “Both Sides” Your Brand:
What Gap Got Wrong

Monday, November 9, 2020
You Can’t “Both Sides” Your Brand: <br>What Gap Got Wrong
While millions of votes were still being counted after a contentious election day, and there was still uncertainty about the outcome of the presidential race, The Gap tweeted an image of a half-red, half-blue hoodie bearing the brand’s logo, with the caption, “The one thing we know, is that together, we can move forward.” Here’s where the Gap went wrong, and the lesson for other brands. Read More
Feminist AF  Inspiration  

We Must Save Ourselves

Tuesday, November 3, 2020
We Must Save Ourselves
Today is a pivotal moment in our history. Many of us have called this the most consequential election of our lifetime. We’re not wrong. But here’s the truth: this is so much more than a presidential election. In fact, no matter what happens today, you will wake up on Wednesday morning, and you will still need to be ready to fight the good fight – for justice, for integrity, for a kinder and more compassionate country for all of us. We the people must save ourselves. Read More
Feminist AF  Inspiration  

You’re Registered to Vote or Voted Early
(YAY You!) Now What?

Tuesday, October 13, 2020
You’re Registered to Vote or Voted Early <br>(YAY You!) Now What?
It’s no understatement to say that in three weeks, we will hold the most consequential election of our lifetime. So many things are at stake: sane, empathic leadership, access to quality healthcare, our Supreme Court, equality and civil rights – not to mention the fate of our planet and a pandemic that has already taken more than 210,000 American lives. If you’re already registered, bravo. But that’s not enough, my friend. Now let’s take action. Here are five things you can do right now. Read More
Biz Success  Brand You  

Three Reasons Why You
Haven’t Created a Compelling Brand

Saturday, September 26, 2020
Three Reasons Why You <br>Haven’t Created a Compelling Brand
There’s a lot of information available today telling you how to build a more compelling brand. They’ll tell you that you need only follow their system or their strategy, write this type of copy, create that kind of opt-in or place these Facebook ads and voliá, your brand will shine, you’ll grow your following and finally get more clients and make more money. I’d like to call bullshit. I’m not saying that there isn’t some good information out there, BUT, until you have these three things in place, no amount of Facebook advertising, pretty websites or email broadcasts is going to save you. Read More
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