Your Brand Will Expand
in Proportion to Your Courage

Courage isn’t often referenced when it comes to creating a powerful brand, but I believe it’s one of the most important elements, if not the very foundation of your brand story. Without courage and a willingness to take risks – to put yourself out there and really be seen – it’s difficult to practice the other components of building your brand. Read More

Empathy is The Key to
Creating a Compelling Brand

Now more than ever, we are bombarded by messages: an overflowing inbox, texts, Facebook ads, blog posts, podcasts and more. There is a never-ending assault on our attention and more content available then we could ever consume in a hundred lifetimes. Consumers are tuning out and are more jaded by brands touting their wares than ever before. So how do you stand out? How do you ensure that the people who are meant to work with and buy from you will find you? Read More

Build a Better Brand in 2020

In today’s overcrowded and noisy marketplace filled with 24/7 newsfeeds, emails, messages and social channels, it takes a lot more than a pretty logo or a Facebook ad to get someone’s attention. In the last few years, SheBrand has created a few resources to help you gain the clarity, focus and direction you need to launch your brand or take it to the next level. And they’re yours at no charge. Read More

How to Create a Successful Blog
Part Five: It’s OK to Stop Blogging (Seriously!)

We’re coming to the end of a five-part series on how to build a successful blog. So far, we’ve discussed several things, including how to define what having a “successful blog” actually means to you. How to come up with a structure for your blog. How to drive more traffic to your blog. And more. And now, for the final installment of this series, I have some unexpected advice for you. I want you to know… It’s OK to stop blogging. Read More