What’s Your Brand Personality?

Every beloved brand that you’ve heard of has a distinct personality. Whether it’s an individual, a product or a service, the most successful brands identify the traits and qualities they want to be known for and exude them in everything they do. Read More

Book Review: Body of Work

Every once in a while a book comes along that can change your life. Pamela Slim’s newest book, “Body of Work: Finding the Thread That Ties Your Story Together” is one of those books. Whether you are just starting out at your first job, a corporate employee, or a successful entrepreneur, Body of Work introduces Read More

Five Steps to Set Yourself Up for Marketing Success in 2014

One of the biggest mistakes I see entrepreneurs make is putting the cart before the horse when it comes to their marketing. Frazzled and overwhelmed, they feel the need to try everything and be everywhere (which never works, by the way), and ultimately leaves them feeling paralyzed and more confused than ever. Read More

The Future of Your Brand: Build Direct Relationships

I can tell a lot from your brand by looking at your Twitter stream or Facebook page. If your feed is nothing but announcements or promotions, and no one is retweeting or sharing the content, then you are headed toward extinction if you don’t reevaluate and adapt your strategy. Just a few years ago, if Read More

Reach Out and Touch Someone

Years ago, the Bell System telephone company ran a brilliant and memorable ad campaign with the jingle, “Reach out. Reach out and touch someone. Reach out. Call up and just say ‘hi’.” The song was memorable because it was about the way phones can connect people, even those separated by vast distances. The commercials exuded Read More