How Healthy is Your Brand? Take the 50-point Brand Health Assessment

Many people ask me, “What exactly is a brand and how do you know if it’s doing its job?” The answer is simple to state, slightly more complex to execute. Your brand is the perception that you create in other people’s minds, and it’s only as effective at creating a powerful perception as it is healthy. That’s why I created the 50-point Brand Health Checklist for you to assess the health and performance of your brand. Read More

The #1 Key to Create a More Compelling Brand in 2021 (plus the Ultimate Brand Clarity Worksheet!)

In 2000, Microsoft Corp. conducted a study measuring how long people can focus on one thing for a specific amount of time. The results showed the average person’s attention span was 12 seconds. About 15 years later, it dropped to 8 seconds. In our current, mid-pandemic world with people moving into the digital space faster than ever before, attention is quickly becoming our scarcest resource. How do you capture attention and stand out in an increasingly crowded and noisy space? While there are plenty of effective ways to get the engagement you are looking for, the first place to start is with brand clarity. Read More

Three Reasons Why You
Haven’t Created a Compelling Brand

There’s a lot of information available today telling you how to build a more compelling brand. They’ll tell you that you need only follow their system or their strategy, write this type of copy, create that kind of opt-in or place these Facebook ads and voliá, your brand will shine, you’ll grow your following and finally get more clients and make more money. I’d like to call bullshit. I’m not saying that there isn’t some good information out there, BUT, until you have these three things in place, no amount of Facebook advertising, pretty websites or email broadcasts is going to save you. Read More

How Big is Your Brave?
Let’s Slay the Final Quarter of 2020.

I believe that worthiness and creating a powerful, compelling brand are inextricably linked. For a woman to truly claim her sovereignty, she must clear out the dusty old patriarchal cobwebs of limiting beliefs, stop playing small, harness her courage and be willing to take massive action – even if she’s afraid. Then when she builds a solid brand foundation with strategy and focus, that’s when the magic happens. If you would like to work closely with me (and an intimate group of kickass women!) for the next three months, read more about the Step Into the Spotlight program here. Read More

You Should Know Her: Chiara Mazzucco

You should know Empowered Mindset Coach and author Chiara Mazzucco who helps women find and connect with their inner strength to build the life of their dreams. Right now, she’s heavily focused on helping women monetize their stories and start their service based side hustles. Find out the piece of advice she’d give women dealing with fear today. Read More