Create a More Compelling Brand in 2019
with the One Page Brand Plan

In today’s overcrowded and noisy marketplace filled with 24/7 newsfeeds, emails, messages and social channels, it takes a lot more than a pretty logo to stand out. Whether you’re selling a product, service, workshop – or anything else for that matter – the best way to get your target audience’s attention is to develop a relationship with them. Read More

Is Personal Branding Getting a Bad Rap?

I’ve recently seen some negative comments about personal branding. Some are cynical about the whole idea behind creating a personal brand. Others are either confused about what it really means or have had a bad experience with a “brand expert.” I’ve heard, “It’s just marketing hype and doesn’t mean anything” or “Personal branding gives people Read More

She Who Shares The Most Content Wins!

Content marketing is about getting clients to invite you to interact with them. It’s about engaging in a conversation, building trust and providing something of value. The secret to writing great content is to put yourself in your potential client’s shoes and look for opportunities to help make her life a little bit easier. It’s Read More