Create a More Compelling Brand in 2019
with the One Page Brand Plan
Monday, January 14, 2019
In today’s overcrowded and noisy marketplace filled with 24/7 newsfeeds, emails, messages and social channels, it takes a lot more than a pretty logo to stand out. Whether you’re selling a product, service, workshop – or anything else for that matter – the best way to get your target audience’s attention is to develop a relationship with them.
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Biz Success  
The Future of Your Brand: Build Direct Relationships
Monday, September 30, 2013
I can tell a lot from your brand by looking at your Twitter stream or Facebook page. If your feed is nothing but announcements or promotions, and no one is retweeting or sharing the content, then you are headed toward extinction if you don’t reevaluate and adapt your strategy. Just a few years ago, if
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Biz Success  Brand You  
What are people saying about you?
Wednesday, October 12, 2011
In personal branding, as in life, the little things matter. Every move that you make and everything that you put your name on reflects your brand. Brand and reputation are closely linked. Companies are constantly evaluated by the way they are perceived by the competition, the media and their customers. You are constantly being judged
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Biz Success  Brand You  
What Are People Saying About You?
Thursday, November 5, 2009
In personal branding, as in life, the little things matter. Every move that you make and everything that you put your name on reflects your brand. Brand and reputation are closely linked. Companies are constantly evaluated by the way they are perceived by the competition, the media and their customers. You are constantly being judged
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Biz Success  Brand You  
Don’t Drink and Tweet: The Twitter Don’ts
Thursday, July 30, 2009
There’s a tremendous amount of information out there now about how to tweet. Most people have a good understanding of the Twitter basics: connect, engage and offer value to build your brand and your followers. However, I’m amazed at how many people continue to make mistakes on Twitter that cost them followers, friends and potential
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