Create a More Compelling Brand in 2019
with the One Page Brand Plan

In today’s overcrowded and noisy marketplace filled with 24/7 newsfeeds, emails, messages and social channels, it takes a lot more than a pretty logo to stand out. Whether you’re selling a product, service, workshop – or anything else for that matter – the best way to get your target audience’s attention is to develop a relationship with them. Read More

The Future of Your Brand: Build Direct Relationships

I can tell a lot from your brand by looking at your Twitter stream or Facebook page. If your feed is nothing but announcements or promotions, and no one is retweeting or sharing the content, then you are headed toward extinction if you don’t reevaluate and adapt your strategy. Just a few years ago, if Read More

What are people saying about you?

In personal branding, as in life, the little things matter. Every move that you make and everything that you put your name on reflects your brand. Brand and reputation are closely linked. Companies are constantly evaluated by the way they are perceived by the competition, the media and their customers. You are constantly being judged Read More

What Are People Saying About You?

In personal branding, as in life, the little things matter. Every move that you make and everything that you put your name on reflects your brand.  Brand and reputation are closely linked. Companies are constantly evaluated by the way they are perceived by the competition, the media and their customers. You are constantly being judged Read More

Don’t Drink and Tweet: The Twitter Don’ts

There’s a tremendous amount of information out there now about how to tweet. Most people have a good understanding of the Twitter basics: connect, engage and offer value to build your brand and your followers. However, I’m amazed at how many people continue to make mistakes on Twitter that cost them followers, friends and potential Read More