Your Brand Will Expand
in Proportion to Your Courage

Courage isn’t often referenced when it comes to creating a powerful brand, but I believe it’s one of the most important elements, if not the very foundation of your brand story. Without courage and a willingness to take risks – to put yourself out there and really be seen – it’s difficult to practice the other components of building your brand. Read More

How to Capture Attention
in Today’s Crowded Digital Space

Many statisticians and trend forecasters have predicted that we have fast-forwarded in the online space by six to eight years in the last 10 months alone. There is more noise, clutter and uncertainty than ever before and most people will continue to interact, engage and purchase online long after the pandemic is behind us. In the face of such fierce competition based on sheer volume, how do you capture the attention of your prospective customers? How do you make sure that you are seen and heard, and most importantly, that you make an emotional connection with them? In an increasingly crowded online space, there are two questions you must ask yourself before diving into content creation and marketing. Read More

This is How You Own the Place
(Enter to WIN Your Very Own Copy of
“Like She Owns the Place”)

If there’s one thing I know for sure, it’s that confidence and rock solid inner peace don’t come from something outside of you. No amount of Botox injections, workouts, job promotions, coveted reservations at the hot new restaurant or club or designer shoes and handbags will sustain you in the long run. You might get the emotional equivalent of a sugar rush, but that temporary high will be just that – temporary. Maintaining real confidence is work – a daily practice and commitment. It requires patience, dedication, forgiveness, and an incredible amount of self-compassion. Read More

Watch my Diva Business School Podcast Interview & Learn How to Create a Brand You Love

I was a recent guest on the Diva Business School Podcast with my friend, Stacey Smith. Stacey created Diva Business School to help women connect to their voice and authenticity, tap into their creativity, and express themselves more powerfully in the world. This was an awesome conversation with lots of branding gems and insights. Read More

How to Use Brand Touchpoints to Create a More Compelling Brand

Every time someone engages with your brand in some way – through your website, your store, social media channels, products, services, meeting you in person – it is an opportunity to make a connection and forge a deeper bond. Read More