You Can’t “Both Sides” Your Brand:
What Gap Got Wrong

While millions of votes were still being counted after a contentious election day, and there was still uncertainty about the outcome of the presidential race, The Gap tweeted an image of a half-red, half-blue hoodie bearing the brand’s logo, with the caption, “The one thing we know, is that together, we can move forward.” Here’s where the Gap went wrong, and the lesson for other brands. Read More

We Must Save Ourselves

Today is a pivotal moment in our history. Many of us have called this the most consequential election of our lifetime. We’re not wrong. But here’s the truth: this is so much more than a presidential election. In fact, no matter what happens today, you will wake up on Wednesday morning, and you will still need to be ready to fight the good fight – for justice, for integrity, for a kinder and more compassionate country for all of us. We the people must save ourselves. Read More

How Big is Your Brave?
Let’s Slay the Final Quarter of 2020.

I believe that worthiness and creating a powerful, compelling brand are inextricably linked. For a woman to truly claim her sovereignty, she must clear out the dusty old patriarchal cobwebs of limiting beliefs, stop playing small, harness her courage and be willing to take massive action – even if she’s afraid. Then when she builds a solid brand foundation with strategy and focus, that’s when the magic happens. If you would like to work closely with me (and an intimate group of kickass women!) for the next three months, read more about the Step Into the Spotlight program here. Read More

The USPS is in Jeopardy:
Here are 5 Ways You Can Help

The United States Postal Service is in trouble and if we don’t act now, it could adversely affect the 2020 election. If you’re frustrated by what’s happening and are concerned about your mail in ballot not being received on time in November, here are five things you can do right now to help save the USPS. Read More

Turn Up the Volume:
The SheBrand Summer Slay Sessions

I think we can all agree that we could use a little cheering up. 2020 has been challenging in so many ways for all of us – no one is immune, we’re just dealing with all kinds of different issues and situations. One of the greatest energy shifters for me has always been music. There’s nothing like a great song or a quick dance party to offer a few minutes of escape and lift my spirits. So for all my boss babes, slay sisters, lyric lovers and dance divas, I made you a little something: The SheBrand Summer Slay Sessions playlist. Read More