Seyie Putsure founded Seyie Design to create fashionable & functional branded interiors for luxury and design conscious residential, beauty, fashion & specialty food clients. Having started her career as an executive with Chanel and Dolce & Gabbana in New York City, she brings a deep understanding of branding, merchandising and special consumer experience strategy, and a high level of sophistication into the interiors that she creates.
Since founding her company in 2007, Seyie’s body of work has grown internationally to include retail, high-end salons and spas, boutique bakeries, event lounges and private residences. Seyie was Fendi Casa’s Designer of the Month, the exclusive designer for the 54th and 55th Annual GRAMMY Awards® Official Talent Gift Lounge, and has been featured in TIME, LUCKY, Vogue, Elle, and DDI Magazine, among others. She has also been named by Vogue India as one of “the new women of interiors.” She earned her Bachelor’s degree from Clark University and graduated from UCLA Extension’s Professional Interior Design program.
Name: Seyie Putsure
Occupation: CEO & Creative Director of Seyie Design
Website: https://www.SeyieDesign.com
Twitter: @SeyieDesign
1. What are three words that best describe you?
Fashionable, creative, international.
2. Tell us why you’re awesome in two sentences or less.
Because I try to enhance people’s lives through places Seyie Design creates, whether it is a home they enjoy spending time in, or a store where shopping becomes a memorable experience.
3. What are your three biggest indulgences?
Ice cream, french fries and fine china with a fanciful design (Philippe Deshoulieres’ Pergola pattern).
4. What’s currently your favorite…
Restaurant: Scopa Italian Roots & Nobu Malibu
Food: Sushi
Cocktail: Champagne
Shopping destination/store: Melrose Place
Fashion item: Aquazzura pumps
Place to hangout: Farmshop at the Brentwood Country Mart
City: Hong Kong, Paris & New York
Travel item: Louis Vuitton Keepall luggage
Beauty product: CHANEL rouge allure gloss
Skincare product: Sunday Riley (Juno) face oil
Hostess gift: Parigot Crémant de Bourgogne
Home décor item: Trays – all kinds, mirrored, lacquered, shagreen, etc. Works great both as a decorative piece and for organization.
Book: Beach House Baking by my friend & amazing pastry chef, Lei Shishak
Website: Pinterest
Magazine: Vogue
5. What’s the ONE thing you absolutely can’t live without?
My passport.
6. What is your biggest pet peeve?
An unmade bed!
7. If you could have dinner with anyone (living or not) who would it be?
Steve Jobs, for his ability to constantly innovate and create one of the world’s most powerful brands. I would love to hear words of wisdom from him!
8. What does it mean to you to have a strong, engaging brand and how has having one helped you?
It’s about having clarity of who you are and who you want to work with. Having that realization helped me focus better on my business and being more strategic in where to invest my time and resources.
9. What is your #1 tip for fellow women entrepreneurs?
Don’t be afraid to go after that big dream client, as long as you’re prepared for it. I have been pleasantly surprised with the responses I have received, and incredible opportunities that opened up, after I decided to not put limits on myself.
1. Aquazzura Belgravia Pumps
These black suede pumps, made in Italy, are styled with a pointed toe and lattice ankle straps. Perfect for a night out on the town!
$725, https://www.barneys.com
2. Louis Vuitton Keepall Bandouliere 55
The Keepall embodies the spirit of modern travel. Light, supple and always ready for immediate departure, the bag lives up to its name.
$1760, https://www.louisvuitton.com
3. Rolex Datejust Watch
The Datejust has spanned eras, while retaining the enduring codes that make it, notably in its traditional versions, one of the most recognised and recognisable of watches.
https://www.rolex.com
4. Sunday Riley Juno Hydroactive Cellular Face Oil
This oil is a powerful dry oil that increases glow and radiance without the typical greasiness.
$90, https://www.sephora.com
5. Chanel Rouge Allure Gloss
The colour intensity of a lipstick. The lacquered shine of a lipgloss. With one seductive click, the sculpted applicator delivers high-precision, long-wearing coverage.
$37, https://www.chanel.com
6. Parigot Crémant de Bourgogne
Made from pinot noir grapes, this fresh sparkling wine from Burgundy pairs with everything from salmon to strawberries and cream.
$27.99, https://www.pasanellaandson.com
7. Shiseido Urban Environment Oil-Free UV Protector
An ultra-light, oil-free sun protection lotion for the face that controls excess sebum and gives skin a matte appearance while guarding against daily environmental aggressors.
$32, https://www.shiseido.com
8. Moleskin Colored Notebooks
These notebooks fit comfortably in any pocket, perfect for writings, thoughts and passing notes while on the go.
$13.95, https://www.moleskin.com
9. Beach House Baking: An Endless Summer of Delicious Desserts
Pastry chef Lei Shishak shares her most popular recipes from her celebrated Sugar Blossom Bake Shop in the charming beach town of San Clemente, California.
$17.43, https://www.amazon.com
Photos by Joe Schmelzer and Devin Ford
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