Five Ways to Stand Out on Social Media

Perhaps you made a few of the social media blunders that I described in my previous post. Or maybe – gulp – all of them. But all is not lost. All of these mistakes can be turned around very quickly. Read More

10 Things You’re Doing Wrong
on Social Media

Bestselling author Neil Gaiman once wrote, “Sometimes, the best way to learn something is by doing it wrong and looking at what you did.” That’s very true. On the other hand, it’s always wonderful when you can avoid “doing it wrong” in the first place. Read More

The Three Most Important Things
to Measure on Social Media

Every single one of my clients has heard me say (many times over) that the only real estate you own in the digital space is your website. Not your Facebook page, not your Twitter feed, not your Instagram followers. In other words, you don’t own your fans and followers. Read More

Web Round-up: Here’s What
We’re Reading Now

How To Make Your Blog Images Perform Better on Social Media Images tell a story and compel your audience to read and click. Make sure you’re using the right type and size of image, as well as handy tools to add copy and artwork. Read More

Top 10 Trends + Tips from Social Media Marketing World 2014

I recently attended Social Media Marketing World 2014 in San Diego for the first time. Close to 2,000 marketers, businesses, brands and consultants from over 40 different countries came together to learn the latest trends and the newest innovations in social media marketing. Read More