The world needs more female perspective. More women in leadership roles. Louder female voices. And less apologies for it. By commanding authority with powerful brand messaging, we can cut through the male-dominated noise and rise
I’m sharing a very important Valentine’s Day-themed secret with you: the key to creating a compelling brand is to find your people and love them hard. Showing up. A personal touch. Delighting your customers. Helping
January has been branded as the “New Year, New You” month. But when it comes to building a better brand, it’s a marathon not a sprint. The strongest, most compelling brands are focused on clarity,
Can you access your audience if your social platforms implode? Yesterday, Facebook, FB Messenger, Instagram and Whats App went down, leaving millions of content creators and influencers without access to their largest audiences. Too many
You’ve got it all… The beautifully designed website. Fabulous, professionally-shot photos. Tons of great content on your site for visitors to enjoy. Everything is up and running, and yet… clients and customers aren’t exactly banging
When it comes to communicating with their audience, most brands are getting it wrong. They focus on pitching and promoting their products and services and focus on benefits and features like pricing and being the
