You Can’t “Both Sides” Your Brand:
What Gap Got Wrong

While millions of votes were still being counted after a contentious election day, and there was still uncertainty about the outcome of the presidential race, The Gap tweeted an image of a half-red, half-blue hoodie bearing the brand’s logo, with the caption, “The one thing we know, is that together, we can move forward.” Here’s where the Gap went wrong, and the lesson for other brands. Read More

Don’t Get Mad, Get Even – and VOTE!

Getting angry is fine (I’d be surprised if you weren’t angry), but it’s how you channel that anger and frustration that matters. There’s only one way to stop the downward spiral we currently find ourselves in and course correct our current direction. Every single one of us must VOTE. Read More