Why Media is Important for Women
Who Want More Influence
So, you’ve done the hard work of breathing life into your business, and now you’re ready to share it with the world. The only question is — How?! How do you get your name out there? How do you stand out? How do you earn the world’s trust? The answer, my friend, is by tapping into the power of the media. Learn why media is important for establishing credibility, amplifying your brand, and women’s empowerment as a whole.
Building Your Brand:
What’s Love Got to Do With It
I’m sharing a very important Valentine’s Day-themed secret with you: the key to creating a compelling brand is to find your people and love them hard. Showing up. A personal touch. Delighting your customers. Helping and giving without expectation of return. This is how love builds your brand. Here are five steps to breathing some love and life into your brand’s pulse.
You Can’t Be a Broke Feminist
In honor of International Women’s Day, I’d like to raise a glass (and my pen as my sword) to all the badass women slaying dragons, shattering glass ceilings and taking names. You are making a difference, facilitating change and modeling queendom to the next generation. YOU are worthy just as you are. I believe that when we support one another, we can do great things. There is power in numbers. Progress has certainly been made in 2021. Yet, for every $1 that a man keeps in wealth accumulation, women only keep .32 cents on average, furthermore, it’s down to a single penny for Black and Brown women. This is not ok.
Empathy is The Key to
Creating a Compelling Brand
Now more than ever, we are bombarded by messages: an overflowing inbox, texts, Facebook ads, blog posts, podcasts and more. There is a never-ending assault on our attention and more content available then we could ever consume in a hundred lifetimes. Consumers are tuning out and are more jaded by brands touting their wares than ever before. So how do you stand out? How do you ensure that the people who are meant to work with and buy from you will find you?
Three Reasons Why You
Haven’t Created a Compelling Brand
There’s a lot of information available today telling you how to build a more compelling brand. They’ll tell you that you need only follow their system or their strategy, write this type of copy, create that kind of opt-in or place these Facebook ads and voliá, your brand will shine, you’ll grow your following and finally get more clients and make more money. I’d like to call bullshit. I’m not saying that there isn’t some good information out there, BUT, until you have these three things in place, no amount of Facebook advertising, pretty websites or email broadcasts is going to save you.