The Taylor Swift Guide to
Building a Powerful Brand

The Taylor Swift Guide to <br>Building a Powerful Brand
In the span of her two-decade career, she has captured the hearts and minds of millions. She is a masterclass in how to capture attention, create raving fans and build steadfast loyalty. Taylor’s personal evolution, her ability to create compelling narratives, establish an emotional bond with her massive following and bring them along on her journey offer valuable insight into creating a compelling and much-loved brand. Here are five things you can do to build a beloved brand just like TSwift. Read More

What is a Brand, Exactly?

What is a Brand, Exactly?
Visual components, such as your logo, website, business cards, Facebook page and the way you dress are all elements that contribute to the development of your brand in the mind of the consumer, but they are not in and of themselves, your brand. Read More