social media Archives

Why Media is Important for Women
Who Want More Influence

Friday, September 16, 2022

So, you’ve done the hard work of breathing life into your business, and now you’re ready to share it with the world. The only question is — How?! How do you get your name out there? How do you stand out? How do you earn the world’s trust? The answer, my friend, is by tapping into the power of the media. Learn why media is important for establishing credibility, amplifying your brand, and women’s empowerment as a whole. Read More

Biz Success Inspiration

Building Your Brand:
What’s Love Got to Do With It

Sunday, February 13, 2022

I’m sharing a very important Valentine’s Day-themed secret with you: the key to creating a compelling brand is to find your people and love them hard. Showing up. A personal touch. Delighting your customers. Helping and giving without expectation of return. This is how love builds your brand. Here are five steps to breathing some love and life into your brand’s pulse. Read More

Biz Success Social Media

Why Brands Must Take Ownership
of their Digital Real Estate

Tuesday, October 5, 2021

Can you access your audience if your social platforms implode? Yesterday, Facebook, FB Messenger, Instagram and Whats App went down, leaving millions of content creators and influencers without access to their largest audiences. Too many people – and brands – are relying heavily on social platforms without leading their customers down a path that they own. Read More

Biz Success Brand You Inspiration

Your Brand Will Expand
in Proportion to Your Courage

Monday, March 29, 2021

Courage isn’t often referenced when it comes to creating a powerful brand, but I believe it’s one of the most important elements, if not the very foundation of your brand story. Without courage and a willingness to take risks – to put yourself out there and really be seen – it’s difficult to practice the other components of building your brand. Read More

Biz Success

How to Capture Attention
in Today’s Crowded Digital Space

Monday, January 18, 2021

How to Capture Attention <br>in Today’s Crowded Digital Space

Many statisticians and trend forecasters have predicted that we have fast-forwarded in the online space by six to eight years in the last 10 months alone. There is more noise, clutter and uncertainty than ever before and most people will continue to interact, engage and purchase online long after the pandemic is behind us. In the face of such fierce competition based on sheer volume, how do you capture the attention of your prospective customers? How do you make sure that you are seen and heard, and most importantly, that you make an emotional connection with them? In an increasingly crowded online space, there are two questions you must ask yourself before diving into content creation and marketing. Read More

Build a brand you love.

Liz’s Recommendations

Categories

Why Media is Important for Women Who Want More Influence

Building Your Brand: What’s Love Got to Do With It

Why Brands Must Take Ownership of their Digital Real Estate

Your Brand Will Expand in Proportion to Your Courage

How to Capture Attention in Today’s Crowded Digital Space