Take Control of Your Brand or Someone Else Will!

In the information age, everyone with an internet connection can make their mark. While this power is awesome, it comes with great responsibility. Everyone is a writer, journalist and critic online. Because of this, it is essential that you take control of your brand and ensure that it has the most appropriate presence online. Everything Read More

VIDEO: What Is A Personal Brand?

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What Is A Personal Brand?

Nothing seems to inspire more debate or more confusion than the meaning of a personal brand. Having a powerful personal brand is the crucial first step to having an effective marketing strategy and attracting more clients. First, let me share what a personal brand is NOT. It is not your logo, your website or what Read More

What Are People Saying About You?

In personal branding, as in life, the little things matter. Every move that you make and everything that you put your name on reflects your brand.  Brand and reputation are closely linked. Companies are constantly evaluated by the way they are perceived by the competition, the media and their customers. You are constantly being judged Read More

The Four Essential C’s of Personal Branding

Differentiate or Die. Never has Jack Trout’s insightful witticism been more relevant than in today’s overcrowded brand marketplace. One thing is certain: in order to stand out, you have to stand for something. You really have to know yourself. A successful brand is authentic and confident – it doesn’t hide behind false promises or vague Read More