How Healthy is Your Brand? Take the 50-point Brand Health Assessment

Many people ask me, “What exactly is a brand and how do you know if it’s doing its job?” The answer is simple to state, slightly more complex to execute. Your brand is the perception that you create in other people’s minds, and it’s only as effective at creating a powerful perception as it is healthy. That’s why I created the 50-point Brand Health Checklist for you to assess the health and performance of your brand. Read More

Don’t Just Share What You Do. Share WHY.

If you want to create a beloved brand, don’t just share what you do. Share why. To build a brand with a strong and loyal following the key is expressing why you do what you do. This is how you’ll attract clients who believe in what you’re selling and feel a strong emotional connection to your products or services. Read More

WHY Do You Do What You Do?

People don’t want to know what you do, they want to know WHY you do it. According to Simon Sinek, the author of Start with Why, if you’re going to be successful, it’s imperative that you find people who believe what you believe. And how do you do this, you ask? Get intimately familiar with Read More


I just returned from a whirlwind week in NYC, where I spent two and a half days at Marie Forleo’s Rich, Happy & Hot Live 2011 and all I have to say is: this girl delivers. It was a super-sonic combo of strategic insights and business building how-to’s from people who walk the talk. Incredible Read More