rockport Archives

Reasons Why Businesses Must Be Built On Relationships

Thursday, February 10, 2011

People do business with people they know, like and trust. Today’s consumer is hungry for transparency and authentic engagement. Businesses today are being built on connection and conversation, and in order to thrive, you’ve got to jump in with both feet. In his excellent book, UnMarketing, author Scott Stratten redefines marketing as all points of Read More

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