How Healthy is Your Brand? Take the 50-point Brand Health Assessment

How Healthy is Your Brand? Take the 50-point Brand Health Assessment
Many people ask me, “What exactly is a brand and how do you know if it’s doing its job?” The answer is simple to state, slightly more complex to execute. Your brand is the perception that you create in other people’s minds, and it’s only as effective at creating a powerful perception as it is healthy. That’s why I created the 50-point Brand Health Checklist for you to assess the health and performance of your brand. Read More

This is How You Own the Place
(Enter to WIN Your Very Own Copy of
“Like She Owns the Place”)

This is How You Own the Place <br>(Enter to WIN Your Very Own Copy of <br>“Like She Owns the Place”)
If there’s one thing I know for sure, it’s that confidence and rock solid inner peace don’t come from something outside of you. No amount of Botox injections, workouts, job promotions, coveted reservations at the hot new restaurant or club or designer shoes and handbags will sustain you in the long run. You might get the emotional equivalent of a sugar rush, but that temporary high will be just that – temporary. Maintaining real confidence is work – a daily practice and commitment. It requires patience, dedication, forgiveness, and an incredible amount of self-compassion. Read More