I Am an Unapologetic Feminist.
Will You Join Me?

The F-word. Let’s bring it back. I realize that it is often misunderstood. It can sometimes feel overused, but it’s valid. It’s powerful. It’s resonant. Feminism is a world-wide roar for more equality and growth. Roar with me. Read More

Confidence in Chucks: Kamala Makes
History and Paves the Way

It’s Black History Month, and what a time in our history to celebrate! In February (and every day!) we honor in an intentional way the incredible Black women who have affected so much change in the world. Women like Rosa Parks, Sojourner Truth, Audre Lorde, Shirley Chisholm, and modern-day heroes like Maxine Waters and Stacey Abrams come to mind. While looking back is an important tradition, we can also look to right now in celebrating Black history. It is so important to acknowledge what is true: Black history is happening right now and it’s incredible. Read More

Empathy is The Key to
Creating a Compelling Brand

Now more than ever, we are bombarded by messages: an overflowing inbox, texts, Facebook ads, blog posts, podcasts and more. There is a never-ending assault on our attention and more content available then we could ever consume in a hundred lifetimes. Consumers are tuning out and are more jaded by brands touting their wares than ever before. So how do you stand out? How do you ensure that the people who are meant to work with and buy from you will find you? Read More

You Can’t “Both Sides” Your Brand:
What Gap Got Wrong

While millions of votes were still being counted after a contentious election day, and there was still uncertainty about the outcome of the presidential race, The Gap tweeted an image of a half-red, half-blue hoodie bearing the brand’s logo, with the caption, “The one thing we know, is that together, we can move forward.” Here’s where the Gap went wrong, and the lesson for other brands. Read More