You Can’t Be a Broke Feminist
In honor of International Women’s Day, I’d like to raise a glass (and my pen as my sword) to all the badass women slaying dragons, shattering glass ceilings and taking names. You are making a difference, facilitating change and modeling queendom to the next generation. YOU are worthy just as you are. I believe that when we support one another, we can do great things. There is power in numbers. Progress has certainly been made in 2021. Yet, for every $1 that a man keeps in wealth accumulation, women only keep .32 cents on average, furthermore, it’s down to a single penny for Black and Brown women. This is not ok.
Empathy is The Key to
Creating a Compelling Brand
Now more than ever, we are bombarded by messages: an overflowing inbox, texts, Facebook ads, blog posts, podcasts and more. There is a never-ending assault on our attention and more content available then we could ever consume in a hundred lifetimes. Consumers are tuning out and are more jaded by brands touting their wares than ever before. So how do you stand out? How do you ensure that the people who are meant to work with and buy from you will find you?
5 Things Brands Must Do Now to Thrive
in the Midst of Uncertainty
We are at a crossroads in our history and many of us find ourselves in limbo. Some of us are clinging to the past we knew, hoping that things will return to “normal,” while others still hold their breath, not quite ready to step into the unknown. If you are a business owner, you may be asking yourself, “How do I navigate these rough seas? What course corrections do I need to make?” Here are five things you can do right now to not only stabilize your business and brand but ultimately thrive in the long term.