I Am an Unapologetic Feminist.
Will You Join Me?

I Am an Unapologetic Feminist. <br>Will You Join Me?
The F-word. Let’s bring it back. I realize that it is often misunderstood. It can sometimes feel overused, but it’s valid. It’s powerful. It’s resonant. Feminism is a world-wide roar for more equality and growth. Roar with me. Read More

Empathy is The Key to
Creating a Compelling Brand

Empathy is The Key to <br>Creating a Compelling Brand
Now more than ever, we are bombarded by messages: an overflowing inbox, texts, Facebook ads, blog posts, podcasts and more. There is a never-ending assault on our attention and more content available then we could ever consume in a hundred lifetimes. Consumers are tuning out and are more jaded by brands touting their wares than ever before. So how do you stand out? How do you ensure that the people who are meant to work with and buy from you will find you? Read More

You Can’t “Both Sides” Your Brand:
What Gap Got Wrong

You Can’t “Both Sides” Your Brand: <br>What Gap Got Wrong
While millions of votes were still being counted after a contentious election day, and there was still uncertainty about the outcome of the presidential race, The Gap tweeted an image of a half-red, half-blue hoodie bearing the brand’s logo, with the caption, “The one thing we know, is that together, we can move forward.” Here’s where the Gap went wrong, and the lesson for other brands. Read More

5 Things Brands Must Do Now to Thrive
in the Midst of Uncertainty

5 Things Brands Must Do Now to Thrive <br>in the Midst of Uncertainty
We are at a crossroads in our history and many of us find ourselves in limbo. Some of us are clinging to the past we knew, hoping that things will return to “normal,” while others still hold their breath, not quite ready to step into the unknown. If you are a business owner, you may be asking yourself, “How do I navigate these rough seas? What course corrections do I need to make?” Here are five things you can do right now to not only stabilize your business and brand but ultimately thrive in the long term. Read More