How to Capture Attention
in Today’s Crowded Digital Space

Many statisticians and trend forecasters have predicted that we have fast-forwarded in the online space by six to eight years in the last 10 months alone. There is more noise, clutter and uncertainty than ever before and most people will continue to interact, engage and purchase online long after the pandemic is behind us. In the face of such fierce competition based on sheer volume, how do you capture the attention of your prospective customers? How do you make sure that you are seen and heard, and most importantly, that you make an emotional connection with them? In an increasingly crowded online space, there are two questions you must ask yourself before diving into content creation and marketing. Read More

9 Effective Ways to Drive Traffic to Your Website

There are hundreds of millions of active websites, far more choices than anyone could browse in a lifetime of nonstop usage.  Entrepreneurs can no longer rely on a static, brochure-style site that simply delivers information about their brand. Browsers are fickle. They expect to be rewarded for giving their time and attention to a specific Read More

Harness Word Of Mouse Power

For many years the traditional methods for building a brand and getting the word out about your products or services consisted of spending a lot of money on advertising campaigns and  even more on a public relations firm to pitch the media on your behalf and hope for the best. Well my friend, the rules Read More