Harness Word Of Mouse Power

For many years the traditional methods for building a brand and getting the word out about your products or services consisted of spending a lot of money on advertising campaigns and  even more on a public relations firm to pitch the media on your behalf and hope for the best. Well my friend, the rules Read More

Discover Your Marketing Mix

While every personal brand is unique, they all have one important thing in common: they communicate confidently with their target market. To position yourself as a thought leader with a strong brand, you must be clear about who you are and who you are not, and consistently communicate your message to those who need it Read More

Content is King (or Queen)

As you learned in a previous SheBuzz feature article, the rules of marketing have changed. Marketing is moving online at a rapid pace and there has never been a better time for us to reach our target market directly. Google provides three-quarters of a billion search results a day – the perfect platform for useful Read More

Low-Cost Marketing Tactics To Attract More Clients

I have always found it fascinating that when things get tough economically, one of the first things businesses tend to pull back on is their marketing. At a time when you need clients most, why in the world would you stop trying to reach them? Don’t get me wrong, it’s important for businesses to keep Read More

The New Rules of Marketing

For many years the traditional methods for building a brand and getting the word out about your products or services consisted of spending a lot of money on advertising campaigns and even more on a public relations firm to pitch the media on your behalf and hope for the best. Well my friends, the rules Read More