Web Round-Up: How to Use Pinterest for Business

For entrepreneurs and big brands alike, Pinterest offers the potential to help build your online presence, drive traffic to your site, generate leads and increase sales. The social sharing site now has more than 70 million users, 80% of which are women. And women make 80% of all household purchasing decisions. New stats from the Read More

Five Steps to Set Yourself Up for Marketing Success in 2014

One of the biggest mistakes I see entrepreneurs make is putting the cart before the horse when it comes to their marketing. Frazzled and overwhelmed, they feel the need to try everything and be everywhere (which never works, by the way), and ultimately leaves them feeling paralyzed and more confused than ever. Read More

9 Effective Ways to Drive Traffic to Your Website

There are hundreds of millions of active websites, far more choices than anyone could browse in a lifetime of nonstop usage.  Entrepreneurs can no longer rely on a static, brochure-style site that simply delivers information about their brand. Browsers are fickle. They expect to be rewarded for giving their time and attention to a specific Read More

Discover Your Marketing Mix

While every personal brand is unique, they all have one important thing in common: they communicate confidently with their target market. To position yourself as a thought leader with a strong brand, you must be clear about who you are and who you are not, and consistently communicate your message to those who need it Read More

Content is King (or Queen)

As you learned in a previous SheBuzz feature article, the rules of marketing have changed. Marketing is moving online at a rapid pace and there has never been a better time for us to reach our target market directly. Google provides three-quarters of a billion search results a day – the perfect platform for useful Read More