Are You a Real Influencer?

If you have 1000 friends on Facebook, does that mean you have that many friends in your daily life? Probably not. “Friends” is the social networking site’s savvy way of designating someone you may be aware of, even if you’re only faintly acquainted with that person. The word “friends” is much more pleasant and inclusive Read More

Are You An Expert Or An Authority?

We live in a world filled with experts. Let’s face it: anyone with a degree, a certification, a few awards or years of experience in a particular industry can tout themselves as an expert. And in the dinosaur ages pre-Internet, this might have been enough. Today, there are literally MILLIONS of people with special skills Read More