Don’t Just Share What You Do. Share WHY.

Don’t Just Share What You Do. Share WHY.
If you want to create a beloved brand, don’t just share what you do. Share why. To build a brand with a strong and loyal following the key is expressing why you do what you do. This is how you’ll attract clients who believe in what you’re selling and feel a strong emotional connection to your products or services. Read More

You Should Know Her: Hiro Boga

You Should Know Her: Hiro Boga
Hiro Boga is a writer, mystic, master teacher and mentor to visionary leaders who are shaping our world. Blending transformative energy technologies, the magic of story, and grounded spiritual practices with pragmatic business strategies in her teaching, Hiro brings the most creative visions to life through a skillful blend of inner and outer work. The results are both practical and profound. Read More

How to Focus & Get Shit Done in the Midst of Personal Chaos (P.S. You’re Going to Survive)

How to Focus & Get Shit Done in the Midst of Personal Chaos (P.S. You’re Going to Survive)
When your personal life feels like hell, when you’re going through a break-up or divorce, grieving a death, dealing with a challenging family relationship or enduring any kind of high-stress situation, it can be so hard to handle even the most basic business tasks. Normal things like answering emails or replying to a voicemail suddenly feel overwhelming. You look at your desk with bleary, teary eyes and everything feels like too much. But you are strong and capable and you will survive this, whatever you’re going through. You will. From one woman to another, here’s my advice on how to keep running your business and get work done, even when your personal life feels completely bonkers. Read More

The Time for Being “Politically
Correct” is Over

The Time for Being “Politically <br>Correct” is Over
I’ve had many women come to me in the last year or two and ask me how I’m comfortable using my business platform to talk about politics. “Aren’t you worried about losing potential clients?” they ask, “What if you offend someone?” I usually answer with a question of my own: “How can I not talk about politics today?” Read More

Why You’re Not Ready for Press

Why You're Not Ready for Press
If The New York Times, The Wall Street Journal or Oprah came knocking at your door today, would you be ready for them? I mean really ready – ready to talk about yourself and your business in an impactful, interesting way, speak in quick, ten second sound bites without any “ums” or “likes”, and hand over your press materials – a professional bio, headshots and lifestyle images, a FAQ sheet, talking points, and an attractive website that’s user-friendly and totally up-to-date? Read More