The Meaning of Influence and How You
Can Build a More Powerful Brand

I know we can’t all have an empire like Kim Kardashian, but the good news is your brand doesn’t have to be world-famous to have brand influence! Learn what influence is, who has it, how to measure YOUR brand’s influence, and how to use traditional media, celebrities and influencers to grow your brand today. Read More

The 7 Foundations of an Authority Brand

We live in an over-crowded, over-saturated and over-competitive world. We are inundated on a daily basis with more information than our brains can possibly handle. Attention is and will continue to be our scarcest resource. As such, it’s imperative that brands make an emotional connection with their target market in order to stand out above Read More