Biz Success  Inspiration  

How to Inspire Your Clients to
Refer More Clients to You

Monday, June 11, 2018
How to Inspire Your Clients to <br>Refer More Clients to You
As an entrepreneur, there’s no higher compliment than when a client recommends you to someone else. When your clients feel appreciated and understood, when their expectations have been exceeded, and they like and trust you, they’ll wholeheartedly recommend you to others. Suddenly, they’re not just ordinary clients. They’re brand evangelists, spreading the gospel about your work! It’s like getting thousands of dollars worth of publicity… for free! Read More
Biz Success  Brand You  Inspiration  

The Time for Being “Politically
Correct” is Over

Monday, April 2, 2018
The Time for Being “Politically <br>Correct” is Over
I’ve had many women come to me in the last year or two and ask me how I’m comfortable using my business platform to talk about politics. “Aren’t you worried about losing potential clients?” they ask, “What if you offend someone?” I usually answer with a question of my own: “How can I not talk about politics today?” Read More
Biz Success  Brand You  

How to Get Ready for the Spotlight:
An 8-Step Guide

Monday, March 12, 2018
How to Get Ready for the Spotlight: <br>An 8-Step Guide
I hear a similar version of the same story again and again. Clients tell me they want a feature story in their local paper – or maybe even The New York Times or The Wall Street Journal. They’re sure that a plug on the Today Show, a mention in Fast Company or a spotlight in Oprah’s Favorite Things will catapult their business to the next level. There’s no question that all of these things could bring you greater visibility, more credibility and more sales. The question is, are you actually ready for that kind of exposure – and everything that comes along with it? Read More
Biz Success  Brand You  

Why You’re Not Ready for Press

Monday, March 5, 2018
Why You're Not Ready for Press
If The New York Times, The Wall Street Journal or Oprah came knocking at your door today, would you be ready for them? I mean really ready – ready to talk about yourself and your business in an impactful, interesting way, speak in quick, ten second sound bites without any “ums” or “likes”, and hand over your press materials – a professional bio, headshots and lifestyle images, a FAQ sheet, talking points, and an attractive website that’s user-friendly and totally up-to-date? Read More
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