Resources & Inspiration for Powerful Women-Owned Brands

The #1 Key to Create a More Compelling Brand in 2021 (plus the Ultimate Brand Clarity Worksheet!)

Monday, January 4, 2021

In 2000, Microsoft Corp. conducted a study measuring how long people can focus on one thing for a specific amount of time. The results showed the average person’s attention span was 12 seconds. About 15 years later, it dropped to 8 seconds. In our current, mid-pandemic world with people moving into the digital space faster than ever before, attention is quickly becoming our scarcest resource. How do you capture attention and stand out in an increasingly crowded and noisy space? While there are plenty of effective ways to get the engagement you are looking for, the first place to start is with brand clarity. Read More

Biz Success

Empathy is The Key to
Creating a Compelling Brand

Monday, December 14, 2020

Now more than ever, we are bombarded by messages: an overflowing inbox, texts, Facebook ads, blog posts, podcasts and more. There is a never-ending assault on our attention and more content available then we could ever consume in a hundred lifetimes. Consumers are tuning out and are more jaded by brands touting their wares than ever before. So how do you stand out? How do you ensure that the people who are meant to work with and buy from you will find you? Read More

Biz Success Brand You

There’s No Such Thing as Passive Income
(or a Successful Passive Brand)

Friday, November 20, 2020

In the entrepreneurial world, the idea of building a brand and creating passive income has always been the holy grail. Do the work once, set it on auto pilot through the magic of technology and scale, and then see the dollars roll in in perpetuity. I’m sorry to disappoint, but I’m here to tell you there’s no such thing. Read More

Biz Success Brand You Feminist AF

You Can’t “Both Sides” Your Brand:
What Gap Got Wrong

Monday, November 9, 2020

While millions of votes were still being counted after a contentious election day, and there was still uncertainty about the outcome of the presidential race, The Gap tweeted an image of a half-red, half-blue hoodie bearing the brand’s logo, with the caption, “The one thing we know, is that together, we can move forward.” Here’s where the Gap went wrong, and the lesson for other brands. Read More

Feminist AF Inspiration

We Must Save Ourselves

Tuesday, November 3, 2020

Today is a pivotal moment in our history. Many of us have called this the most consequential election of our lifetime. We’re not wrong. But here’s the truth: this is so much more than a presidential election. In fact, no matter what happens today, you will wake up on Wednesday morning, and you will still need to be ready to fight the good fight – for justice, for integrity, for a kinder and more compassionate country for all of us. We the people must save ourselves. Read More

The #1 Key to Create a More Compelling Brand in 2021 (plus the Ultimate Brand Clarity Worksheet!)

There’s No Such Thing as Passive Income
(or a Successful Passive Brand)

You Can’t “Both Sides” Your Brand:
What Gap Got Wrong

We Must Save Ourselves

Build a brand you love.

Liz’s Recommendations

Categories

Create a more
compelling brand.

The #1 Key to Create a More Compelling Brand in 2021 (plus the Ultimate Brand Clarity Worksheet!)

Empathy is The Key to Creating a Compelling Brand

There’s No Such Thing as Passive Income (or a Successful Passive Brand)

You Can’t “Both Sides” Your Brand: What Gap Got Wrong

We Must Save Ourselves

Build a brand you love.

Liz’s Recommendations

Categories

Empathy is The Key to
Creating a Compelling Brand

There’s No Such Thing as Passive Income
(or a Successful Passive Brand)

You Can’t “Both Sides” Your Brand:
What Gap Got Wrong