You Can’t “Both Sides” Your Brand:
What Gap Got Wrong

While millions of votes were still being counted after a contentious election day, and there was still uncertainty about the outcome of the presidential race, The Gap tweeted an image of a half-red, half-blue hoodie bearing the brand’s logo, with the caption, “The one thing we know, is that together, we can move forward.” Here’s where the Gap went wrong, and the lesson for other brands. Read More

We Must Save Ourselves

Today is a pivotal moment in our history. Many of us have called this the most consequential election of our lifetime. We’re not wrong. But here’s the truth: this is so much more than a presidential election. In fact, no matter what happens today, you will wake up on Wednesday morning, and you will still need to be ready to fight the good fight – for justice, for integrity, for a kinder and more compassionate country for all of us. We the people must save ourselves. Read More

You’re Registered to Vote or Voted Early
(YAY You!) Now What?

It’s no understatement to say that in three weeks, we will hold the most consequential election of our lifetime. So many things are at stake: sane, empathic leadership, access to quality healthcare, our Supreme Court, equality and civil rights – not to mention the fate of our planet and a pandemic that has already taken more than 210,000 American lives. If you’re already registered, bravo. But that’s not enough, my friend. Now let’s take action. Here are five things you can do right now. Read More

Three Reasons Why You
Haven’t Created a Compelling Brand

There’s a lot of information available today telling you how to build a more compelling brand. They’ll tell you that you need only follow their system or their strategy, write this type of copy, create that kind of opt-in or place these Facebook ads and voliá, your brand will shine, you’ll grow your following and finally get more clients and make more money. I’d like to call bullshit. I’m not saying that there isn’t some good information out there, BUT, until you have these three things in place, no amount of Facebook advertising, pretty websites or email broadcasts is going to save you. Read More

IG LIVE SERIES:
Conversations on Brand & Worthiness

Please join me on Instagram Live over the next two weeks for a series of intimate conversations with some truly fabulous women. We’re going to talk about how your own perceived level of worthiness affects your brand (and your bank account!), how to stand out, connect and engage in our noisy digital world, how to exercise your courage muscle and so much more! You won’t want to miss these incredible conversations. Read More