Your Brand Will Expand
in Proportion to Your Courage

Your Brand Will Expand <br>in Proportion to Your Courage
Courage isn’t often referenced when it comes to creating a powerful brand, but I believe it’s one of the most important elements, if not the very foundation of your brand story. Without courage and a willingness to take risks – to put yourself out there and really be seen – it’s difficult to practice the other components of building your brand. Read More

How Healthy is Your Brand? Take the 50-point Brand Health Assessment

How Healthy is Your Brand? Take the 50-point Brand Health Assessment
Many people ask me, “What exactly is a brand and how do you know if it’s doing its job?” The answer is simple to state, slightly more complex to execute. Your brand is the perception that you create in other people’s minds, and it’s only as effective at creating a powerful perception as it is healthy. That’s why I created the 50-point Brand Health Checklist for you to assess the health and performance of your brand. Read More

I Am an Unapologetic Feminist.
Will You Join Me?

I Am an Unapologetic Feminist. <br>Will You Join Me?
The F-word. Let’s bring it back. I realize that it is often misunderstood. It can sometimes feel overused, but it’s valid. It’s powerful. It’s resonant. Feminism is a world-wide roar for more equality and growth. Roar with me. Read More

Confidence in Chucks: Kamala Makes
History and Paves the Way

Confidence in Chucks: Kamala Makes <br>History and Paves the Way
It’s Black History Month, and what a time in our history to celebrate! In February (and every day!) we honor in an intentional way the incredible Black women who have affected so much change in the world. Women like Rosa Parks, Sojourner Truth, Audre Lorde, Shirley Chisholm, and modern-day heroes like Maxine Waters and Stacey Abrams come to mind. While looking back is an important tradition, we can also look to right now in celebrating Black history. It is so important to acknowledge what is true: Black history is happening right now and it’s incredible. Read More