The Secret to Building a
Better Brand in 2022

The Secret to Building a <br>Better Brand in 2022
January has been branded as the “New Year, New You” month. But when it comes to building a better brand, it’s a marathon not a sprint. The strongest, most compelling brands are focused on clarity, consistency, and connection year-round. Build a better brand in 2022 by assessing your assets, finding your North Star, honing your offer, harnessing testimonials, and leveraging media & celebrities. Read More

Why Brands Must Take Ownership
of their Digital Real Estate

Why Brands Must Take Ownership <br>of their Digital Real Estate
Can you access your audience if your social platforms implode? Yesterday, Facebook, FB Messenger, Instagram and Whats App went down, leaving millions of content creators and influencers without access to their largest audiences. Too many people – and brands – are relying heavily on social platforms without leading their customers down a path that they own. Read More

I Am the Storm

I Am the Storm
I’ve weathered many storms over the last few years: divorce, illness, single parenting through a pandemic, narcissistic abuse, the death of a family member and more, but nothing could have prepared me for the dizzying tsunami – and profound personal awakening – that the past month delivered. Read More

Why Your Brand Hasn’t Reached
Icon Status… Yet

Why Your Brand Hasn’t Reached <br>Icon Status… Yet
You’ve got it all… The beautifully designed website. Fabulous, professionally-shot photos. Tons of great content on your site for visitors to enjoy. Everything is up and running, and yet… clients and customers aren’t exactly banging down your door and you definitely don’t feel like an icon. Compared to other people in your industry, you feel unnoticed. Sales are slow. You’ve done all of this hard work to set up your business and establish a name for yourself, and it feels like it’s just not working. You might be wondering, “Why? What’s not clicking?!” Read More