Are you ready for a hot take from a brand strategist for women?
I’m here to call out the elephant in the room — the endless stream of marketing hacks and quick fixes that abound in the digital space and promise the world, but often deliver little.
As female entrepreneurs, we’re bombarded with tips and tricks, but we need to ask ourselves…
Are we laying the right foundation for our brands? (or throwing spaghetti at the wall?)
Are we truly connecting with our audience on a deeper level? (or are we expecting conversions from shallow connections?)
Are we leaving a lasting impact? (or are we getting lost in a sea of sameness?)
It’s time to strip away the noise and get back to basics—learning how to build a brand from the ground up, with intention, integrity, clarity, and connection.
And that, my friend, is exactly what I’m here to help you do.
Allow me to introduce my passion project, The SheBrand Masterclass where we’ll forget the fleeting trends and shallow strategies from marketing bros and get back to the heart of building a compelling brand. This 4-week live brand makeover with me is a transformational journey—a rallying cry for women like you who are ready to…
- Build a brand foundation that stands the test of time
- Craft a message that captures attention
- Connect and engage with your ideal clients in a meaningful way
- Command influence and ignite change
By the time we’re done, you’ll be armed with the knowledge, the tools, and the confidence to unleash your brand’s full potential, build your thought leadership, increase your visibility, and grow your audience.
Let’s dive into the details…
More than a Branding Course: What is The SheBrand Masterclass?
This class is a 30-day brand makeover led by yours truly, a 25+ year PR pro and brand strategist for women. In a world where women’s voices are often drowned out, this masterclass is our battle cry—a declaration that it’s time to reclaim our power and build brands that reflect our values and vision.
We’re getting down to business — no fluff, no nonsense. This masterclass is all about laying a rock-solid foundation for your brand, one that’s built on authenticity, clarity, and unwavering conviction.
From defining your brand’s WHY to crafting compelling content and conquering imposter syndrome, we leave no stone unturned on the path to success. Each session is packed with practical insights and actionable strategies to help you build a brand with purpose and passion.
Each session is packed to the brim with insights and practical exercises to help you craft a brand that not only resonates with your audience but turns them into raving fans. We’ll dive deep into essential topics that are often overlooked:
Week 1: Build a Brand Foundation
In the first session, we’ll lay the groundwork by building a brand foundation. Here, we explore the importance of clarity and authenticity, defining your brand’s WHY and WHO with precision. By the end of this class, you’ll have a clear understanding of your brand’s identity and how to wield it effectively.
- The crucial layer everything is built upon
- Why clarity around your WHY is non-negotiable
- Identifying your North Star Metric
- Understanding your ideal audience and actively repelling those who aren’t in it
- Creating a compelling brand message that resonates
Week 2: Build Thought Leadership with Authority Content
In this power-packed session, we’re diving deep into the art of authority content. We’ll explore how to position yourself as the undisputed expert in your niche, crafting content that not only captivates, but compels. From identifying your content pillars to repurposing your content for maximum impact, you’ll learn how to create compelling content that resonates with your ideal clients, builds credibility, and grows your audience.
- Positioning yourself as the go-to expert in your industry
- Identifying your content pillars and creating a content strategy for an entire year!
- Repurposing content to maximize reach and impact
- Maximizing your time and avoiding content burnout
Week 3: Create a Marketing Strategy
It’s time to roll up our sleeves — we’re getting strategic! From owning your media presence to cultivating meaningful connections, we’re crafting a marketing plan that speaks directly to your audience’s hearts. No more chasing trends or following the crowd—this is about owning your narrative and forging your path.
- Moving beyond vanity metrics to meaningful connections
- Leveraging owned, earned, and collaborative media
- Crafting a marketing strategy that focuses on connection and drives results
- Cultivating an engaged audience and building trust
Week 4: Overcome Imposter Syndrome
Finally, we’ll tackle one of the most common challenges faced by female entrepreneurs—Imposter Syndrome. We’ll unpack the root causes of this insidious foe and arm you with practical strategies for banishing it for good. By the end of this class, you’ll have the tools you need to identify fears and past conditioning that keep you stuck so you can confidently move forward with the consistent action necessary to build your brand and your bank account.
- Overcoming self-doubt and taking courageous action
- Breaking free from patriarchal conditioning and societal expectations
- Building your brand despite detractors and naysayers
- Productivity tools for staying focused and consistent
Why do women entrepreneurs need The SheBrand Masterclass?
Let’s face it—building a brand is no easy feat. There are countless programs out there, but few focus on laying a solid foundation. And just as you wouldn’t build a house without pouring a foundation first, you shouldn’t jump into marketing tactics without clarity on your brand’s identity and mission.
Brand strategy is the WHY.
Your marketing is the HOW.
You can’t do the HOW without defining the WHY.
And, really, it’s more than that. Female entrepreneurs like you have a unique set of needs, and The SheBrand Masterclass is my response. As a feminist manifesto, it’s a declaration that your voice matters and your brand deserves to be heard.
It’s about reclaiming your power and defying the status quo—empowering you to build a brand that’s as bold and unapologetic as you are.
As the founder of SheBrand and a brand strategist for women, I’ve made it my mission to empower women and elevate their voices in a world that often seeks to silence them.
From running my own luxury lifestyle and fashion PR agency and working with some of the biggest brands in the world, to serving on boards and supporting non-profit organizations such as Step Up, Visionary Women, She Should Run, Center for Reproductive Rights and more, supporting women isn’t just a passion — it’s my purpose.
So, when you join me in The SheBrand Masterclass, you’re not just getting another brand and marketing course. You’re gaining access to decades of wisdom, expertise, and a fierce commitment to your success.
Ready to build a brand that resonates, inspires, and endures?
Simply click the button below to sign up for The SheBrand Masterclass. Let’s write the next chapter of your success story together!
