Biz Success  Brand You  

The Secret to Building
a Better Brand

Saturday, January 8, 2022
The Secret to Building <br>a Better Brand
January has been branded as the “New Year, New You” month. But when it comes to building a better brand, it’s a marathon not a sprint. The strongest, most compelling brands are focused on clarity, consistency, and connection year-round. Build a better brand in 2022 by assessing your assets, finding your North Star, honing your offer, harnessing testimonials, and leveraging media & celebrities. Read More
Biz Success  

Why Your Brand Hasn’t Reached
Icon Status… Yet

Thursday, June 10, 2021
Why Your Brand Hasn’t Reached <br>Icon Status… Yet
You’ve got it all… The beautifully designed website. Fabulous, professionally-shot photos. Tons of great content on your site for visitors to enjoy. Everything is up and running, and yet… clients and customers aren’t exactly banging down your door and you definitely don’t feel like an icon. Compared to other people in your industry, you feel unnoticed. Sales are slow. You’ve done all of this hard work to set up your business and establish a name for yourself, and it feels like it’s just not working. You might be wondering, “Why? What’s not clicking?!” Read More
Biz Success  Brand You  Inspiration  

How to Pivot Your Brand

Sunday, July 26, 2020
How to Pivot Your Brand
A brand pivot looks different for everyone. For some, it’s a shift in the way they do business that better fits the times, for others it’s a partnership or collaboration or adding a new product to their offerings. Sometimes it’s a creative twist on what you’ve been doing, or even a completely new business. Here are some questions and tools to help you start. Read More
Biz Success  Brand You  

How to Use Brand Touchpoints to
Create a More Compelling Brand

Monday, February 19, 2018
How to Use Brand Touchpoints to <br>Create a More Compelling Brand
Every time someone engages with your brand in some way – through your website, your store, social media channels, products, services, meeting you in person – it is an opportunity to make a connection and forge a deeper bond. Read More
Biz Success  Brand You  Inspiration  Style  Style & Substance  

How to Build a Brand with
Style & Substance

Monday, February 12, 2018
How to Build a Brand with <br>Style & Substance
Today is the day! My book baby, Style & Substance: How to Create a Compelling Brand launches into the world. More than a year in the making, it’s a guide and workbook for women who want to build their confidence, their brands and their bank accounts. Read More
Shebrand

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